









✨ Unlock your best blonde yet — because your hair deserves the spotlight!
COLORCHARM Permanent Liquid Hair Toners deliver professional-grade, fade-resistant blonde tones that neutralize brassiness with ease. This vegan, paraben-free formula uses advanced Liquifuse technology to saturate and fuse color deeply into hair, ensuring vibrant, long-lasting results. Perfect for all hair types, it offers 12 versatile shades for personalized blonde perfection, all in a quick and easy at-home application.












| ASIN | B07M5JMTL8 |
| ASIN | B07M5JMTL8 |
| Best Sellers Rank | #674 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #13 in Hair Color |
| Brand Name | COLORCHARM |
| Color | T35 Beige Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (23,416) |
| Global Trade Identification Number | 00070018106537 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Liquid |
| Item Weight | 1.4 Ounces |
| Item model number | 99240013935 |
| Language | English |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Product Benefits | Liquifuse technology: saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. |
| Product Dimensions | 1.85 x 0.94 x 3.66 inches; 1.4 ounces |
| UPC | 070018106537 |
| UPC | 070018106537 |
| Unit Count | 1.4 Fluid Ounces |
L**A
Fantastic toner. Have been using this for years.
Cannot stress enough how much I love this product. The color of the toner covers my gray and adds a rich ashy depth to my existing color. I have been using this product for years now. It is very gentle on hair and lasts approximately a month before having to reapply.
U**L
My 1st time toning and it was so simple!
I finally went from decades of box color brown (#5) to embracing the gray. A few months ago my hairdresser took my professionally highlighted hair (which was my in-between step from brown to gray), and went a very nice slightly warm gray. As it goes, the toner she’d used faded after three months and my own silvery grays are growing beautifully but neutral, whereas the colored hair got brassy. Friends will tell you about it so ya know when it’s time :D I really want to be independent versus spending tons of money and time at the salon, so while at a beauty store to buy a powder brush I asked about toners and they quickly recommended this hair toner plus a Wella processor to do the job. I have a lot of very sick long hair, and the entire bottle +2 parts developer was jussst enough on my head. Any less and I’d need to buy two bottles of each . It really was easy. I just squirted my hair with a water bottle to lose damp, mix the developer and color in a bowl with a hair color brush. Then with gloves on grabbed gobs of it and worked it in from the ends, until I got close to my natural color line. Right now I have about 3 inches of my natural gray/silver roots. Then I took the hair color brush and with some product on it brushed it up towards my own color until met it all around the edges of my hairlines. I also roughly picked up chunks at a time and did it throughout my head versus bothered with foils which are overkill I’d say. This isn’t color, it’s just toner. And I would really recommend that approach. Instructions, people and the Internet recommend but after waiting 20 to 25 minutes you then work the toner into your whole head of hair, including your neutral natural gray roots. I did this but I won’t do it again. If you’re growing out gray that are neutral and you have brassy colored hair that you’re trying to match to it, just skip the step of working it into your roots. Even five minutes on the roots shifted it a little more cool and towards purple and I didn’t need that at all. Still, it turned out nice and neutral overall. I’ll definitely do this regularly, every few months. It does have a very slight dullness to it but as I understand it, this is the best you get unless you also get highlights. It was the same way when I got it professionally done and my hairdresser knows a ton about color chemicals. This toner is what will help me grow my grays out, with occasional highlight tweaks from my hairdresser. And I have two years worth of hair length :)
A**S
Maravilloso 🥰🥰🥰
I recently tried a hair toner and I’m honestly impressed with the results. After lightening my hair, I noticed some unwanted yellow and brassy tones, and this toner helped neutralize them beautifully. Hair toners are designed to adjust the tone of color-treated hair and cancel out unwanted undertones without changing the overall hair color.
S**H
Great toner
It brought my bleached hair to a cool tone that im super happy with. The product has a strong smell but that’s common for toner. It was easy to mix and apply as well.
K**Y
Ashy light blonde achieved
This has been the best toner I have used so far. I am able to achieve an ashy light blonde color. I am not a professional, so I need to work on the timing, as sometimes I have a couple spots with a little bit of brassiness, but for the most part, the product works great. Within about a week of using the toner my hair evens out to a nice shade.
A**S
T19 Results
I have been using ion toners before this and figured I would give this a try as T19 looked absolutely stunning to me. After removing the prior toner from my hair and applying this one as directed for 30min I can confidently say it is far better then the ion ones I had been using ( snow cap and icy white ) in my pictures I show my hair stripped of toner next to my hair with the old toner. I show my root area that I was also touching up and fixing. Then I show my roots after as well as the overall outcome. The toner has a bit more purple to it than others I had been using which helped out a lot which I will also show how the toner looks developing so you can see how purple it gets. Overall though I love the outcome. Good luck everyone. May you have bright hair and no breakage. ( additional note, my hair is very fine and all pics were taken in warmer dim lighting)
K**S
The secret to the perfect cool-toned blonde
T14 is my absolute go-to for getting rid of stubborn brassy orange tones. It gives such a beautiful, pale "ash" finish without making the hair look muddy. It’s easy to mix and apply, and the results look like I just stepped out of a professional salon. Definitely a staple for DIY hair maintenance.
M**C
First time coloring my hair in 10 years!
I'm 39 and I've been coloring my hair either myself or at the salon since I was 13. I last had it done 4 years ago and let my natural dark blonde/light brown grow out. After 2 years of my natural color, I missed the blonde, so I got bleach, toner and developer to do it myself. I got the t10 pale blonde as it has a blue violet undertone and I wanted to cover my bases. (If you google 'wella toner undertones' you can find a chart.) I used a cap because I haven't foiled in 11 years and didn't trust myself. I parted my hair slightly to the side, pulled hair through every hole on top, every other on back, and let it sit 30 minutes. I then shampooed the bleach out with the cap still on, before blow drying, and adding toner. I let the toner sit for 25 minutes, then shampooed twice and deep conditioned. I then slept with a hair mask and shower cap for extra hydration. It's not perfect, I do have some brandy hues, but for my first time in 11 years, I'm happy with it! I'll probably tone again in 2 weeks. Pictures provided are 1. after washing the bleach and drying. (It was definitely bright yellow, but the super yellow chunk on top is the first section I added toner to, which is why it looks so much brighter than the rest of the hair.) 2. After rinsing toner (hair is wet). 3. The next day after hair is dry and styled. I already knew I preferred Wella toners, but I had never used the pale blonde. I love that it has a mix of both cool and warm undertones and will definitely use it again!
B**E
Love this toner for getting rid of brassy tones. Quick service, thank you.
F**S
Llega súper rápido y el color Perfecto
L**.
nice
K**A
Yes it’s ok but be careful for your hair
A**M
Amazing product for the yellow hair it’s manage the yellow to a beautiful natural ash blond
Trustpilot
2 months ago
1 month ago