Buzzmarketing: Get People to Talk About Your Stuff

I enjoyed reading this book. The author gives you plenty of information to think about in your own business. May read it again just to see if I missed anything the first time through.

I absolutely loved this book. The author really knows what he's talking about and he writes with such humor that it's an enjoyable book to read rather than a slow-bum boring one. So far this is the BEST book on buzz marketing I've read and I've read quite a few. He lays out the concepts of what to do and what not to do so well and even though he has a buzzmarketing company he doesn't toot his own horn too much where you feellike it's a commercial for his company.This is the type of book you'll want to keep on your reference shelf and read over and over again.I've used his techniques to make my novel a success and get it recently sold to Warner Books.Jeff RiveraAuthor of FOREVER MY LADY on Amazon.com

Traditional Advertising isn't doing the job well and it costs too much. The other way? Create a communication effort that's outrageous or ingenious or fresh enough to be newsworthy and see your message being spread by people through mouth-to-mouth advertising. Despite the author's being shocked by events such Janet Jackson's nipple show-off at the SuperBowl, he understands the power of buzz and does a good job in illustrating it didactically with examples of sucessful cases.

Hughes provides some backstory on a number of corporations, and those insights are mildly amusing. He also pulls bits from his career and weaves them into the text. But there's no real how-to here. The result is a book that is entertaining, but offers little in the way of instruction for entrepreneurs seeking to get big buzz for low bucks. Poor copy editing compounds the pain; virtually every page has at least one error in grammar or syntax. If you're captivated by reality TV and typically read supermarket tabloids, Buzzmarketing will suit you fine. If you're hoping for a step-by-step structure for building your business, look elsewhere.

When it comes to making a major win-win impact with your product or service, NOTHING can do for you what creating major BUZZ can! It's how my 1st book 'Conversations with Millionaires' became a #1 Best-Seller! So, following Mark's winning secrets to creating buzz can be a life-changer for sure!!HIGHLY recommended!Now, I'm looking forward to getting some great buzz going for my latest product 'Unlimited Home Business Success' as well!Thx or your awesome brilliance, Mark! :-)

I bought this book because I was planning some marketing and did not know what Buzz Marketing was. I love marketing anyway but this is hands down the BEST book on marketing I have read in all my (many) years! Not to be missed if you are doing your own marketing programs especially!

It's a light book that can be read in few hours. Interesting to read although a bit general. It's for people addressing marketing issues for the first time with little depth required.

This item was really a gift. The recipient informed me that he got valuable information from it.I gave it 4 stars because I didn't have direct indulgence.

Opened my eyes to great opportunity for my brand to increase sales without a massive increase in budget, excited to implement these steps