---
product_id: 113541947
title: "EQ Applied: The Real-World Guide to Emotional Intelligence"
price: "₱713"
currency: PHP
in_stock: true
reviews_count: 13
url: https://www.desertcart.ph/products/113541947-eq-applied-the-real-world-guide-to-emotional-intelligence
store_origin: PH
region: Philippines
---

# EQ Applied: The Real-World Guide to Emotional Intelligence

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## Description

You've heard of emotional intelligence. You know it's important. There's just one problem: You don't know exactly what it is, or how to develop it. With EQ Applied , Justin Bariso shows you what emotional intelligence looks like in the real world using simple but engaging examples, personal stories, and scientific research. A high emotional intelligence quotient, or EQ, is more important than ever. In EQ Applied you'll: examine one of the most famous business stories of all time—Steve Jobs's exit and return to Apple—from a completely different angle, and reveal a major lesson in the process. learn how to control your emotional reactions—and see how a modern day "miracle" brought this ability to life. learn how to break bad habits and escape "emotional hijacks." see the power of emotional influence in action—illustrated through powerful stories from the FBI's former lead kidnap investigator, a famous singer, and many more. discover how emotional intelligence can be used for evil—and how you can protect yourself. Learn how to make emotions work for you, instead of against you. That's EQ Applied.

Review: The Ultimate Guide Book to E.Q. (You're right about E.Q., no matter how you feel about it!) - Justin must have extended his work on this book enough months for it to seem like a year. Relentlessly devoted to examining E.Q. from all perspectives, Justin has distilled what it really is, and what it isn’t. This is not some 101-level renditioning of everything you’ve heard about turning the other cheek, especially when responding in such a way feels unnatural. It’s OK. That was my first take on E.Q., but that was just the ‘kumbaya’ crowd hijacking another word. Your idea that ‘something was off’ was likely the biggest clue in the land of the clueless. And you weren’t alone. E.Q. was being manipulated by authors to suit their own promotion. My biggest fear, watching Justin’s work unfold from an ignorant distance, was time. E.Q. was so trendy! People were casting an ever-widening net to make it include everything they felt was good; and using it to assault anything they felt was bad. This was childish. But E.Q. is not about trends. It’s also not about it being wrong to have any one emotion; to experience any burning desire to punch someone in the face; or, in some cases, to even act on it. Sometimes, a punch in the face in response to a slap is indeed E.Q. I believe that, but it’s probably a bit of a stretch. I have my own nets, and my own elusive Yeti fishes—oh, twee! E.Q. was the pulpit of every narcissist in business writing two years ago. I took a lot of punches as an author and commenter myself. A year ago, Justin promised it was coming, “it’s coming, it’s coming, Ma.” And it came. The book that would settle scores with the abusers of all things magical within high E.Q. living! Emergently early on, Justin arrived deus-ex-machina…with a readiness to investigate. What seems humorous now is my handoff at the time. I saw Justin “beat me to the punch” on some E.Q. items, and told him this was “just great. After all, I’m too busy to handle this now.” Yes, you can laugh now. After combatting poor uses of E.I. terminology, Justin made a series of steps through to taking on real headlines—and examining the emotional angle. Now we’ve all seen this style of click bait, right? No, we haven’t. Because it was never click bait. Instead, Justin drew you in with a defensible—and yes, irresistible—title. I lovingly left the next chapter in the great epoch of E.Q. all to Justin—and he went ahead and wrote a book. Just kidding about undue credit, but you, Dear Reader, mustn’t leave your own exploration of E.Q. to anyone else. Not even yourself. Justin has it nailed. I write this as the most vocally anti-E.Q. person on the planet. I will also be clear that Justin took every pummeling he could from me on his public E.Q. content back in the day when he was Old Skool (c. 2016), even to watch him go back and change some scientific angles on LinkedIn articles and posts, and even columns. This is pretty cool. It’s not just because I’m notoriously awesome, but because Justin has zero ego; full humility; and absolute cognizance, judiciousness, and execution on healthy principles for healthy life and business outcomes. This is where this book will take you. Justin is the embodiment. Now, let’s talk about people taking it even further with E.Q. It’s not just blowhard bloggers sucking the life out of this two-digit diamond. It could be your spouse; your boss; you pet; your friendly neighborhood benevolent bon vivant benefactor buddy. People who know emotions can play them, too. This is very, very scary stuff. It goes far beyond your boss or company telling you to read a book that gets you compliant with demands (demands you detest). Well, I can't say a person who knows emotions well enough to weaponize them is necessarily "un"intelligent emotionally, but there may be a character deficiency there. My main peeve is any surprise that idols might have major flaws. Especially with success that consumes, little time is left to develop personality. Plus the worst critics are always the arm chair set, anyway. In cases where any person is manipulating knowledge of E.Q., Justin's chapter on the sinister side is pretty keen for their defense! We can also learn to spot when corporations are telling employees its high E.Q. to take their nonsense. High E.Q. should never equate to being a sucker, and this debate is solved by this book. Probably the single greatest benefit of this book is its manual format. You will not just be told it's E.I. to turn the other cheek -- and from the same mouth whose hand slapped you. We've all seen those propaganda books, which are written by authors who hope companies will buy them--so you'll be happy your cheese got stolen. You'll learn all the angles and dynamics. This manual helps you know, be mindful of, and be watchful for all elements of E.Q., high and low - and be smart enough not to let rock star strikes leave us blinded to anyone. So many other striking benefits. I get paid to write. I don’t bother dropping a review unless I have a compliment. Same thing for other review sites. This is the least sycophantic 5-star rating ever, because Justin proved me wrong. He was right … about … absolutely everything. This book is essential. Put it in your arsenal. I have been disarmed.
Review: Practical EQ Wisdom for Real-World Success - As an innovation and leadership consultant, I was drawn to "EQ Applied: The Real-World Guide to Emotional Intelligence" by Justin Bariso for its promise of practical insights. The book certainly delivered on that front, offering a refreshing take on emotional intelligence that's grounded in real-world applications. Bariso's approach resonated with my professional experience, where I've consistently observed the profound influence of emotions on decision-making and relationships. The book's emphasis on practical strategies and exercises made it immediately applicable to my work with clients. One of the most valuable aspects was the focus on channeling emotions productively. Bariso provides tools to help leaders harness their feelings in ways that benefit themselves and others, a crucial skill in today's complex business environment. The insights on building trust and fostering empathy were particularly relevant to my innovation consulting work, where collaboration and understanding are key. The book's exploration of emotional manipulation was eye-opening. It equipped me with strategies to help my clients recognize and guard against such tactics (and to recognize when they're engaging in them), enhancing their emotional resilience in high-stakes situations. "EQ Applied" stands out for its accessibility and actionable advice. It's an invaluable resource for anyone looking to enhance their emotional intelligence, especially in a professional context. Whether you're a seasoned executive or an emerging leader, this book offers practical wisdom to elevate your EQ and, by extension, your leadership effectiveness.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #686,030 in Kindle Store ( See Top 100 in Kindle Store ) #55 in Office Management (Kindle Store) #97 in Business Etiquette (Kindle Store) #222 in Business Ethics (Kindle Store) |

## Images

![EQ Applied: The Real-World Guide to Emotional Intelligence - Image 1](https://m.media-amazon.com/images/I/81-m33ZieML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Ultimate Guide Book to E.Q. (You're right about E.Q., no matter how you feel about it!)
*by R***N on June 25, 2018*

Justin must have extended his work on this book enough months for it to seem like a year. Relentlessly devoted to examining E.Q. from all perspectives, Justin has distilled what it really is, and what it isn’t. This is not some 101-level renditioning of everything you’ve heard about turning the other cheek, especially when responding in such a way feels unnatural. It’s OK. That was my first take on E.Q., but that was just the ‘kumbaya’ crowd hijacking another word. Your idea that ‘something was off’ was likely the biggest clue in the land of the clueless. And you weren’t alone. E.Q. was being manipulated by authors to suit their own promotion. My biggest fear, watching Justin’s work unfold from an ignorant distance, was time. E.Q. was so trendy! People were casting an ever-widening net to make it include everything they felt was good; and using it to assault anything they felt was bad. This was childish. But E.Q. is not about trends. It’s also not about it being wrong to have any one emotion; to experience any burning desire to punch someone in the face; or, in some cases, to even act on it. Sometimes, a punch in the face in response to a slap is indeed E.Q. I believe that, but it’s probably a bit of a stretch. I have my own nets, and my own elusive Yeti fishes—oh, twee! E.Q. was the pulpit of every narcissist in business writing two years ago. I took a lot of punches as an author and commenter myself. A year ago, Justin promised it was coming, “it’s coming, it’s coming, Ma.” And it came. The book that would settle scores with the abusers of all things magical within high E.Q. living! Emergently early on, Justin arrived deus-ex-machina…with a readiness to investigate. What seems humorous now is my handoff at the time. I saw Justin “beat me to the punch” on some E.Q. items, and told him this was “just great. After all, I’m too busy to handle this now.” Yes, you can laugh now. After combatting poor uses of E.I. terminology, Justin made a series of steps through to taking on real headlines—and examining the emotional angle. Now we’ve all seen this style of click bait, right? No, we haven’t. Because it was never click bait. Instead, Justin drew you in with a defensible—and yes, irresistible—title. I lovingly left the next chapter in the great epoch of E.Q. all to Justin—and he went ahead and wrote a book. Just kidding about undue credit, but you, Dear Reader, mustn’t leave your own exploration of E.Q. to anyone else. Not even yourself. Justin has it nailed. I write this as the most vocally anti-E.Q. person on the planet. I will also be clear that Justin took every pummeling he could from me on his public E.Q. content back in the day when he was Old Skool (c. 2016), even to watch him go back and change some scientific angles on LinkedIn articles and posts, and even columns. This is pretty cool. It’s not just because I’m notoriously awesome, but because Justin has zero ego; full humility; and absolute cognizance, judiciousness, and execution on healthy principles for healthy life and business outcomes. This is where this book will take you. Justin is the embodiment. Now, let’s talk about people taking it even further with E.Q. It’s not just blowhard bloggers sucking the life out of this two-digit diamond. It could be your spouse; your boss; you pet; your friendly neighborhood benevolent bon vivant benefactor buddy. People who know emotions can play them, too. This is very, very scary stuff. It goes far beyond your boss or company telling you to read a book that gets you compliant with demands (demands you detest). Well, I can't say a person who knows emotions well enough to weaponize them is necessarily "un"intelligent emotionally, but there may be a character deficiency there. My main peeve is any surprise that idols might have major flaws. Especially with success that consumes, little time is left to develop personality. Plus the worst critics are always the arm chair set, anyway. In cases where any person is manipulating knowledge of E.Q., Justin's chapter on the sinister side is pretty keen for their defense! We can also learn to spot when corporations are telling employees its high E.Q. to take their nonsense. High E.Q. should never equate to being a sucker, and this debate is solved by this book. Probably the single greatest benefit of this book is its manual format. You will not just be told it's E.I. to turn the other cheek -- and from the same mouth whose hand slapped you. We've all seen those propaganda books, which are written by authors who hope companies will buy them--so you'll be happy your cheese got stolen. You'll learn all the angles and dynamics. This manual helps you know, be mindful of, and be watchful for all elements of E.Q., high and low - and be smart enough not to let rock star strikes leave us blinded to anyone. So many other striking benefits. I get paid to write. I don’t bother dropping a review unless I have a compliment. Same thing for other review sites. This is the least sycophantic 5-star rating ever, because Justin proved me wrong. He was right … about … absolutely everything. This book is essential. Put it in your arsenal. I have been disarmed.

### ⭐⭐⭐⭐⭐ Practical EQ Wisdom for Real-World Success
*by R***N on November 20, 2024*

As an innovation and leadership consultant, I was drawn to "EQ Applied: The Real-World Guide to Emotional Intelligence" by Justin Bariso for its promise of practical insights. The book certainly delivered on that front, offering a refreshing take on emotional intelligence that's grounded in real-world applications. Bariso's approach resonated with my professional experience, where I've consistently observed the profound influence of emotions on decision-making and relationships. The book's emphasis on practical strategies and exercises made it immediately applicable to my work with clients. One of the most valuable aspects was the focus on channeling emotions productively. Bariso provides tools to help leaders harness their feelings in ways that benefit themselves and others, a crucial skill in today's complex business environment. The insights on building trust and fostering empathy were particularly relevant to my innovation consulting work, where collaboration and understanding are key. The book's exploration of emotional manipulation was eye-opening. It equipped me with strategies to help my clients recognize and guard against such tactics (and to recognize when they're engaging in them), enhancing their emotional resilience in high-stakes situations. "EQ Applied" stands out for its accessibility and actionable advice. It's an invaluable resource for anyone looking to enhance their emotional intelligence, especially in a professional context. Whether you're a seasoned executive or an emerging leader, this book offers practical wisdom to elevate your EQ and, by extension, your leadership effectiveness.

### ⭐⭐⭐⭐ EQ Applied Book Review.
*by D***H on September 5, 2025*

This book is an interesting find. It has good hands on techniques and a solid, basic understanding of emotional intelligence. Speaking as one who has had emotional challenges throughout his life, (personally and with others,) I find it easier to apply emotional or mental knowledge through therpists, and not other professionals. This book has many good tips, but in my opinion, professionals who deal with emotional trauma for a living or a professional who has experienced it themselvs are better suited to offer advice in matters like this. I would say this book is good with the basics of emotional intelligence, but speaking for me, it’s not always easy to apply the offered techniques.

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*Product available on Desertcart Philippines*
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*Last updated: 2026-09-04*