The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Paperback – 5 May 2018

Diving into this gem felt like unveiling a treasure chest of wisdom! What struck me most was the clarity and directness of the insights — no fluff, just straight to the point, which is refreshing. As a sales manager, I've read my fair share of marketing books, but this one genuinely stands out. The approach of breaking down a marketing plan into a one-page system makes it incredibly accessible. It's like having a nifty Swiss army knife for marketing. I tried applying some of the tactics to a DIY project and saw immediate results; it’s versatile for both business and hobbies. However, the book could use a few more contemporary examples, especially involving digital channels, considering how rapidly things evolve. Despite receiving a barrage of follow-up emails after accessing some resources, the knowledge gained is worth every notification. Absolutely a must-read for anyone looking to sharpen their marketing edge!

I read a lot of books and I can say that this has been one of the best I have ever read. Business tips, marketing tips, very practical.I bought his next book too- lots to learn

I have just spent 10 days reading this book as a refresher in the nitty gritty reality of marketing a new business with a modest marketing budget. I have run two successful businesses in the past - but that was 20 years ago.This year I set myself the challenge to launch my third business, even though I am technically "retired". Allan DIb's down to earth, practical blueprint for marketing is perfect for any small business owner that does not have the budget to fund an army of highly paid MBA graduates, Business Development Directors etc.This book outlines a proven step by step method to help you create a world class business. More importantly it will help you make money.Allan gets across all the key points needed to implement a structured marketing SYSTEM in your business. He does so without any academic jargon or flowery words. His intelligence, personality and sense of humour (after all he is an Aussie!) shine through the book along with all his great practical advice.If you need help with marketing your business BUY THIS BOOK. It will save you time and money. It will make you money.

The book makes you think, but when you go onto the website to download the plan, you get bombarded by emails

I finally found a book that I can directly implement at work! The 1-Page Marketing Plan offers clear, actionable insights that are easy to follow. The tips are practical and well-structured, making it simple to create effective marketing strategies. I have been following the 1-page marketing plan structure for various campaigns now. I highly recommend this book to anyone looking to enhance their marketing efforts and streamline their planning process! Great for setting up marketing, strategic and product plans.

I have read a few books on sales and marketing recently and I feel this one is a good summary of the most important lessons and tactics that are applicable to most small businesses. Having been through it once I feel it deserves a second revision to make notes of the key points. Good for beginners in e-commerce or aspiring entrepreneurs.

I recommend this book to all the team members I've worked with over the years when joining as a junior marketer (or even not a junior). It offers a really great, easy to understand foundation of the essentials of marketing that are often overlooked or made too.... fluffy in other books. If you want a really stripped back, this is what marketing is style book, this is the one. Alan puts his years of experience, testing, trialing, and ideas into this book to offer an easy to follow blueprint on how to just start marketing today. Whether you're working in an agency, in house, for yourself, or own your own business and want to give it a go, this book is a must read!

For people new to marketing, the book is useful and valuable. But I doubt that they will get to the point that they will actually write the 1 page marketing plan.I think that from the title of the book, people expect a short structured guide to create a marketing plan. The author offers the marketing plan template for downloading, but no structured guide, you still have to read about 240pgs. It would take 2-3 weeks of heavy work to complete the task of reading and writing. Burnout in the process is very likely!A 2hrs video step by step course would work better. After that, people could work to improve their initial draft as they go and gain experience.I agree with others that examples of the plan would be very useful.