No7Lift & Luminate Triple Action Serum Foundation - Liquid Makeup with SPF 15 for a Dewy, Glowy Base - Radiant Formula for Mature Skin - Cool Ivory (1 Fl Oz)

The color is perfect. I like the way it goes on and covers great.

Looks and feels so natural like I'm not wearing anything at all! Smooths over my skin and stays looking & feeling hydrated, no creasing or flaking. The color matching guide is on point! It provides great coverage without looking or feeling caked on and gives my skin a more dewey look without feeling greasy or sticky. All and all I'm 100% satisfied and I highly recommend this for us mature skin ladies!

Goes on really smooth not heavy. Color matched perfectly.

I am really happy with this purchase. It is always difficult to order something like this on line but this time I am so happy. The shade is perfect but the feel and look is what will have me purchasing more. I am 51 and it is important for me to have my skin looking good. This doesn’t make more pores look bigger, it doesn’t just sit on top of the skin, it blends it to look as though I’m not wearing any foundation. It has the perfect medium coverage, I can still look natural while it evens out and masks imperfections. I have been looking for a foundation that acts look high end foundation without the price, and I think I found it! I do have a skin care routine of cleanse, tone, treat, moisturize then makeup. At my age it is worth the 2 extra minutes it takes to prep the skin for makeup. I definitely recommend this.

One of my favorite foundations! Not greasy and goes on thin not thick and caked.

Light; great color; gives coverage without a heavy makeup look.

I like sun protection but this was a bit thick for my preference.

I mixed it with a few drops of their Airbrush Away Primer. My skin tone is light-medium with cool undertone. The Cool Ivory melted perfectly into my skin. Did not feel especially moisturizing, but I do prep my skin with my skin care before any foundation product. I applied for light to medium coverage using a damp wedge sponge. I set it with the Catrice loose blur powder (pink tone). I am 53, do not like foundations, but this wore well for 9 hours, and my skin was comfortable and didn't break out. Hopefully this will not be discontinued, as it dispelled my dislike of foundation.