Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising Paperback – June 8, 2001

A very sweet and short book on understanding the consumers and getting a perspective on why it is important to know your customers well. Without this mindset, what you do in marketing is just shooting in the dark.

Pretty decent marketing book. It teaches you more about what you already know, but you may not realize you know, rather than new material or skills. It is an easy, quick read.

Straightforward, easy reading, informative, and insightful. Good to keep on hand and brush up on the essentials whenever you get caught up in a project.

Good quality, low price, fast delivery...what can I say. I'd buy again from this seller.

Book is great, super insightful.I think my problem might just be with the awful kindle reader application as a whole, can we please just scroll up and down like a normal PDF or ebook, PLEASE? This book has no page numbers and the app only gives you a percentage (When are my professors ever going to say "read from 35% to 42% for tonight's reading?) And every time you accidentally click anything it takes you to the next page. I have no idea if I've read far enough in chapters or read too much because there is no indication.Please redesign the entire Kindle app with readers in mind and I might look forward to using it again in the future. Even something simple like a page turning animation so I know when I've accidentally bumped my ipad screen and lost my place in the book.

I read this book 10 years ago, and it fundamentally shaped the way I think about consumer insights, empathy-building and building a powerful brand. Its simplicity belies its power. The tenet that building consumer empathy is a marketer's superpower is one that will remain despite changes and evolutions in the marketing mediums. Ultimately, it is a human being that a brand is serving, and as long as that is the case, this book can be highly clarifying for any marketer.

A read for a business class. This was interesting to read, but needs an update. For class required reading was reasonably enjoyable.

While the concepts discussed in Hitting the Sweet Spot are sound, they are way too simplistic for a practising marketer. The discussion points are all things that the average marketer has already encountered. The book is more suited to someone who has not encountered the concept of how to generate or use consumer insights.

excellent condition! also, a very easy and informative read

The book smelt so bad I threw it away.

Un buen libro para desmitificar y entender la sensibilidad necesaria que debe tener un buen planner. Vale la pena tenerlo en cabecera.

Excellent Book