It's A 10 Miracle Moisture Shampoo, 10-Ounce Bottle

My hairdresser recommended Its A 10 products several years ago. I use the shampoo, conditioner, and leave in spray conditioner. I am an older woman and my hair is not what it once was. These products help with the moisture and softness. I am pleased with the products. I find they are worth the cost.

Best shampoo ever! I have used it for several years!.

Great priduct

Reason I bought this was that I saw someone’s video that it helped her hair growth. For me, it’s worse. My hair tend to shed more. But love the soft feeling of my hair afterwards. I may not be ordering this product anymore.

It’s a 10 is a great product, I’ve never had any issues and will continue to use it as it makes me hair shiny, soft, and healthy.

I bought both the shampoo conditioner and leave in treatment. Oh my God best hair products I have ever used before my hair was super dry brittle in dead, and would just wanna wash it feel super hydrated, soft and shiny. this was my first higher end hair care product and I don’t think I could ever go back to drugstore. It also smells super good and for the conditioner you only need a dime size . The only down side of these products is that the shampoo doesn’t lather much. Couldn’t recommend more!

I bought this to travel with and went to use it this week and it’s very, very watery. Hard to even keep it in your hand in order to apply. I’ve had this before and it never was this watery. Will never buy again.

Not impressed. I used it as directed and even used the conditioner with it, my hair was still frizzing. I use the spray and that works better than the shampoo. My hair got all knotted as I rinsed it out which I’ve been told means a harsher soap or detergent is in it. Won’t buy again. Especially with the price.