---
product_id: 1457003
title: "Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)"
price: "₱1629"
currency: PHP
in_stock: true
url: https://www.desertcart.ph/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful
store_origin: PH
region: Philippines
---

# Over 1M copies sold 5 distinct customer segments Proven market entry framework Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

**Price:** ₱1629
**Availability:** ✅ In Stock

## Summary

> 🚀 Cross the chasm, conquer the market, and lead the innovation revolution!

## Quick Answers

- **What is this?** Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)
- **How much does it cost?** ₱1629 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Segment Like a Pro:** Identify and target the perfect beachhead market—big enough to matter, small enough to win fast.
- • **Master the Market Chasm:** Navigate the critical gap between early adopters and mainstream buyers with a proven, repeatable strategy.
- • **Cross-Functional Clarity:** Establish a common marketing-sales-management vocabulary to align teams and accelerate growth.
- • **Build Your Winning Alliance:** Leverage the 'whole product' concept by assembling strategic partnerships that satisfy pragmatic buyers.
- • **Own Your Competitive Battlefield:** Create your competition and position your product as the only logical choice for your target customers.

## Overview

Crossing the Chasm, 3rd Edition, is the definitive guide for high-tech marketers and product managers aiming to transition disruptive innovations from visionary early adopters to the lucrative mainstream market. With over a million copies sold and a 4.6-star rating, Geoffrey A. Moore’s updated framework breaks down the Technology Adoption Life Cycle, offering actionable strategies to identify customer segments, select winning markets, build strategic alliances, and position products for unstoppable growth.

## Description

desertcart.com: Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials): 9780062292988: Moore, Geoffrey A.: Books

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #13,011 in Books ( See Top 100 in Books ) #10 in Business Encyclopedias #12 in Market Research Business (Books) #13 in Popular Psychology Reference |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,634) |
| Dimensions  | 5.31 x 0.65 x 8 inches |
| Edition  | 3rd |
| ISBN-10  | 0062292986 |
| ISBN-13  | 978-0062292988 |
| Item Weight  | 8 ounces |
| Language  | English |
| Part of series  | Collins Business Essentials |
| Print length  | 288 pages |
| Publication date  | January 28, 2014 |
| Publisher  | Harper Business |

## Images

![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 1](https://m.media-amazon.com/images/I/81jRhPA6SQL.jpg)
![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 2](https://m.media-amazon.com/images/I/41FnvYAM2HL.jpg)
![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 3](https://m.media-amazon.com/images/I/417j7JZbSiL.jpg)
![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 4](https://m.media-amazon.com/images/I/41hTRc4Sd2L.jpg)
![Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials) - Image 5](https://m.media-amazon.com/images/I/41vU9kaZNDL.jpg)

## Available Options

This product comes in different **Format** options.

## Frequently Bought Together

- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ph/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful](https://www.desertcart.ph/products/1457003-crossing-the-chasm-3rd-edition-the-updated-version-of-insightful)

---

*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-11-06*