Read Me: 10 Lessons for Writing Great Copy

A necessary reminder of the basics of what makes copywriting and advertising great. Handy tool no matter your level. Must-read for anyone serious about a job in copywriting.

Wonderful book on copywriting. Phenomenal example after phenomenal example of fantastic copy. Very good all in all, has shaped me as a copywriter and made me smile many a time.

I can't believe this hasn't been reviewed yet, I feel as if this book is a mini encyclopedia of the best copies I've ever seen. Also, as a whole, at least for me, has been like a bomb of good techniques to improve my writing.One of the best investments I've made.

Este livro é indicado pra qualquer iniciante e iniciado. Traz conceitos de branding, copy e criatividade. Com muitos exemplos bons. Revela uma clara diferença da escola americana e britânica de copy.

El libro es súper interesante pues trae herramientas o tips para escribir mejor. El libro me lo entregaron en buenas condiciones, me lo he llevado a varios lugares y no se ha deteriorado.

Ideal for those trying to break into the industry and also for those who just enjoy great writing. The copywriting examples in this book are outstanding and cover everything from poster to packaging. There's also lesson plans and exercises towards the end to further your skills. This has quickly become one of my favourite advertising books.