Strategic Marketing Management - The Framework, 10th Edition

This is a very good book that clearly explains fundamental marketing principals. I very much recommend it. It is a little dry like any textbook, but it is very good.

An informative and cogent guide to essential marketing tactics that are applicable across diverse industries and situations.

This book is extremely informative and written in great detail. Coming from an entrepreneur background, I found this book is beyond the knowledge of marketing alone. It touchs and connects all key aspect of running and operating a business/enterprice to its success. This book offers quick tools for those who is seeking for immediet help or knowledge in marketing. The knowledge shared by Professor Chernev in this book covers all aspects of an business entity especially from the perspective of strategy, which concentration of Marketing. Highly recommend having it for your toolbox !!

This book is a fantastic overview of marketing and provided me with the much needed framework for everything marketing. The GSTIC framework developed by Chernev which is very helpful in solving many practical problems. An added benefit is the business model development workbook and sample marketing plans. I would highly recommend this book to anyone who is involved in running a business

El libro es usado, no vino sellado, no tiene páginas a colores y he pagado 119$ por 2 libros nuevos, encima no me dejan hacer la devolución! Es estafa!

This book distills all of the important concepts in modern marketing management into a manageable volume. It is very clearly organized, well-written, and provides a no-nonsense explanation of central concepts in marketing and how they apply to practice. Furthermore, the author's G-STIC framework, one of the core ideas in this book, serves as a helpful tool for thinking through business problem. I'd recommend this book for anyone who wants to enhance their understanding of marketing!

Little difference to the 9th edition, which I used last semester. Graphics (charts, illustrations, matrices) in the 10th edition are all in black and white making their interpretation tedious and less compelling.

Book was clearly used