365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total

Safe for my kids, affordable and great color. Obviously not as vibrant as artificial dyes, but still pretty!! I got compliments on both of my kids' cakes!

Love this brand! It does a good job of coloring things without the chemicals or chemical taste. I didn’t notice a taste at all. The colors aren’t as vivid as some of the other brands, but it is much easier to use than a powder in my opinion.

This is honestly the best gift for someone who is a little unhappy with red40. I will be purchasing it again if I run out of dye which probably won't happen for a while. The colors are pretty vibrant though.

Love that this is natural coloring... but the coloring is less vibrant than hoped. Worth the swtich.

Good color with natural ingredients.

Colors just don’t pop. It did say that these don’t worked in heated items/baked goods, and that’s very true. But even for icings, the color is pale and not rich in color. Taste wise, it seemed fine.

Amazing! Was able to make amazing colors for my cupcake cakes without worrying about giving my kids the artificial dyes! Definitely a must buy!

worked ok its nice to not use chemicals but it doesn't give you the same colors you are used to