Converse is Change. We started on the court and got adopted on the street. We began as a rubber company to make sneakers and boots, and then we found basketball and reinvented the sport. The Converse Chuck Taylor All Star sneaker became the court sneaker; it stood for the game. From there we moved into other sports with new sneaker silhouettes like the Pro Leather, the Star Player, and the Weapon. The Star Chevron showed up and became another Converse symbol. And just when we seemed to be destined for athletes only – something happened.
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