Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

This shampoo is amazing. Makes my hair so much better, smoother and looking healthier

Loved this at first ! It really does make split ends better ! After a while my hair looked dull , so I haven't reused it ! But it definitely helped untill it grew out enough to get cut ! Thought it was over priced though

This is the BEST shampoo I have ever used. My hair feels so soft and clean after every use. The scent is great. It is a thick consistency but it lathers up very nice. A little goes a long way. My hair is shinier and healthier. I have used this shampoo for around a year.

Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up

Price point is steep but makes my hair very soft

This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.

I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results