--- product_id: 1704940 title: "Neuromarketing" price: "₱2543" currency: PHP in_stock: false reviews_count: 13 url: https://www.desertcart.ph/products/1704940-neuromarketing store_origin: PH region: Philippines --- # Neuromarketing **Price:** ₱2543 **Availability:** ❌ Out of Stock ## Quick Answers - **What is this?** Neuromarketing - **How much does it cost?** ₱2543 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/1704940-neuromarketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description How can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as: The 6 stimuli that always trigger a response The 4 steps to align content and delivery of your message The 6 message building blocks to address the "old brain" The 7 powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others. Review: Lots of valuable information to help you make sales - The authors tell us that most people buy from what they call their old brain. In short, the old brain is man's ancient way of thinking from the beginning of time --- the fight for survival. The authors argue that we make our buying decisions from this brain. So, if this is so, the way we sell must talk to that brain and not the logical brain or the brain we think is used to make decisions. I think that most people in advertising and marketing have known this but may not call it "the old brain." However, I found the book full of useful ideas that will help me write more effective sales messages. After all, if we can find the prospect's pain, we can address it and show the prospect how we have the solution. It's basically that simple. The book is mostly common sense marketing. But the slant is new and some of what we read is rather revolutionary. Some people say that neuromarketing could be used to manipulative people. Perhaps. But doesn't all advertising manipulate people, or attempt to do so? In neuromarketing, we learn that fear is the most basic and primal motivator. We make many --- perhaps most --- of our decisions based on fear. For example, IBM used fear in it's advertising to the point where we heard, "No one was ever fired for buying IBM." In other words, fear of losing our job caused us to "safely" buy Big Blue --- even if another solution might have actually been better. I find in the copywriting I do for my clients that using fear in the sales messages I write for them is very effective. No one is immune from fear. We don't all crave the same things. But we all have fears. And fear motivates. Researchers, for example, have demonstrated that we react faster to observing fearful faces than we do in seeing happy faces (Emotion, 2007). Which motivates you more? The message that you could earn more money or the fear of becoming homeless? The former matters. The latter is a hard-hitting motivator that works on our primitive emotions or, as the authors call it, the old brain. This is an excellent book. It's fast paced and well written. The authors believe that short sales messages work best. They also believe that people recall what's at the beginning and the very end of the message. I like that. It's always worked for me and it will work for you. Highly recommended. Review: A better way to analyze and influence customers - Simply awesome! Every Product Marketing professional must read this book. This book really breaks it down to the basics. So refreshing! We often hear people say 'keep it simple stupid' and 'understand the right and left brains' (as if that really matters!). This book provides proven insights that really matter. I particularly found the new way to dissect the brain into three parts and the section on how the brain really works quite intriguing as well as applicable to consumer marketing to analyze and influence the well-informed customer of today. - Avinash (Avi) Jhangiani blog: h[...] ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Customer Reviews | 4.4 out of 5 stars 294 Reviews | ## Images ![Neuromarketing - Image 1](https://m.media-amazon.com/images/I/71QWDk+-jYL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Lots of valuable information to help you make sales *by A***M on December 22, 2007* The authors tell us that most people buy from what they call their old brain. In short, the old brain is man's ancient way of thinking from the beginning of time --- the fight for survival. The authors argue that we make our buying decisions from this brain. So, if this is so, the way we sell must talk to that brain and not the logical brain or the brain we think is used to make decisions. I think that most people in advertising and marketing have known this but may not call it "the old brain." However, I found the book full of useful ideas that will help me write more effective sales messages. After all, if we can find the prospect's pain, we can address it and show the prospect how we have the solution. It's basically that simple. The book is mostly common sense marketing. But the slant is new and some of what we read is rather revolutionary. Some people say that neuromarketing could be used to manipulative people. Perhaps. But doesn't all advertising manipulate people, or attempt to do so? In neuromarketing, we learn that fear is the most basic and primal motivator. We make many --- perhaps most --- of our decisions based on fear. For example, IBM used fear in it's advertising to the point where we heard, "No one was ever fired for buying IBM." In other words, fear of losing our job caused us to "safely" buy Big Blue --- even if another solution might have actually been better. I find in the copywriting I do for my clients that using fear in the sales messages I write for them is very effective. No one is immune from fear. We don't all crave the same things. But we all have fears. And fear motivates. Researchers, for example, have demonstrated that we react faster to observing fearful faces than we do in seeing happy faces (Emotion, 2007). Which motivates you more? The message that you could earn more money or the fear of becoming homeless? The former matters. The latter is a hard-hitting motivator that works on our primitive emotions or, as the authors call it, the old brain. This is an excellent book. It's fast paced and well written. The authors believe that short sales messages work best. They also believe that people recall what's at the beginning and the very end of the message. I like that. It's always worked for me and it will work for you. Highly recommended. ### ⭐⭐⭐⭐⭐ A better way to analyze and influence customers *by B***R on November 3, 2009* Simply awesome! Every Product Marketing professional must read this book. This book really breaks it down to the basics. So refreshing! We often hear people say 'keep it simple stupid' and 'understand the right and left brains' (as if that really matters!). This book provides proven insights that really matter. I particularly found the new way to dissect the brain into three parts and the section on how the brain really works quite intriguing as well as applicable to consumer marketing to analyze and influence the well-informed customer of today. - Avinash (Avi) Jhangiani blog: h[...] ### ⭐⭐⭐⭐ Effective tips *by M***A on November 30, 2007* In keeping with what they counsel, the authors make a stark statment: this is the only book that marries the latest in cognitive research with sales techniques. Now that's an effective approach. Why? Because our brains were wired 10,000 years ago to survive by seeking out the simple and direct and it still does. So, use the power of contrast; have a powerful start and a powerful close(the "old brain" as they call it nods off in the middle); focus not on white noise that is filler but on what you have that will help the prospect( just used this in responding to an RFP by cutting the clutter of my company's history and bullet pointing the three things we have that will be assets(oh, they say to limit it to three, it is easier for the Old Brain to absorb things in threes). Book is short, with easy to read font and spacing. ## Frequently Bought Together - Neuromarketing - Sales Seduction: Why Do You Say Yes? --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ph/products/1704940-neuromarketing](https://www.desertcart.ph/products/1704940-neuromarketing) --- *Product available on Desertcart Philippines* *Store origin: PH* *Last updated: 2026-05-31*