---
product_id: 1768875
title: "Soft Gel Paste Food Color, 6-Ounce, Bright White"
brand: "americolor"
price: "₱1970"
currency: PHP
in_stock: true
reviews_count: 10
category: "Ameri Color"
url: https://www.desertcart.ph/products/1768875-soft-gel-paste-food-color-6-ounce-bright-white
store_origin: PH
region: Philippines
---

# Superior color strength Soft gel paste consistency Made in USA, Kosher certified Soft Gel Paste Food Color, 6-Ounce, Bright White

**Brand:** americolor
**Price:** ₱1970
**Availability:** ✅ In Stock

## Summary

> 🎉 Elevate your edible art with the brightest white gel color—because your creations deserve to stand out!

## Quick Answers

- **What is this?** Soft Gel Paste Food Color, 6-Ounce, Bright White by americolor
- **How much does it cost?** ₱1970 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/1768875-soft-gel-paste-food-color-6-ounce-bright-white)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Soft Gel Magic:** Smooth, thick gel formula that won’t separate, weep, or harden—perfect for delicate icings.
- • **Brighten & Fix Flaws:** Use bright white to neutralize unwanted hues and elevate your creations to next-level perfection.
- • **Versatile Creative Edge:** Ideal for royal icing, non-dairy toppings, and even artistic cookie painting with crackle effects.
- • **Trusted Quality & Safety:** Kosher certified and proudly made in the USA for professional-grade reliability.
- • **Vibrant Precision Every Time:** Achieve flawless, repeatable colors with easy 'drop' measurements—no guesswork needed.

## Overview

AmeriColor Soft Gel Paste Food Color in Bright White delivers unmatched coloring strength in a smooth, non-separating gel formula. Kosher certified and made in the USA, it ensures consistent, vibrant results that won’t break down delicate icings. Perfect for precise color mixing and fixing color mishaps, this 6-ounce squeeze bottle is a must-have for serious decorators seeking professional-grade performance and creative versatility.

## Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!"

Review: Fix Mistakes with This - Gel color is definitely the way to good in food prep these days. The colors produced are more vibrant and true, using very small amounts of gel. That said, the first time I tried gel food color, I bought it a the grocery store and was sorely disappointed. High quality (read, "not the grocery store stuff,") gel color is so far superior to the stuff found on the baking aisle of your local grocery chain as to warrant its classification as a completely different product. That said, there are really only a few companies out there making the high quality stuff, and of them AmeriColor has always worked the best for me. I like the ones labeled, "soft gel paste," because they are more like thick liquid, and I grew up using those drops (the use of which, as I recall, had a STEEP learning curve). But why white? Well, have you ever added food color (any type) and been disappointed? Maybe it was the first time you'd used a particular color, not that you'd used too much. Adding this gel after a, "mistake," truly helps fix it. No matter the cause of the blunder. And not necessarily by making the original color go away (that would be true magic). Somehow, and I cannot explain why, every recent food-color regret I've had in the past few years has been at least moderately improved by the addition of this gel. I won't go as far as to say that it will give you a complete do-over, but it has remained overwhelmingly true that I have been able to save my creations after such a mistake reliably by adding white. It is intuitive that if you have a color that displeases you and you add white, you'll dilute the ugly. Less of a bad thing is generally good. But somehow the addition of white is more than that in some cases. It sort of purifies nice colors, too, by masking the original color of the food, I'd imagine. So, as food color types go, this is my favorite, the soft gel. As brands go, I prefer AmeriColor. As specific colors go, if you own one other color, then you need white (just in case). If you don't own one other color, then from the other reviews, you can see that white is a good place to start. And this is a great value; if you are like me, you'll find that you use your white the most often. Nuff said.
Review: Excellent Bright White food coloring! - I have bought several bottles of white coloring and I will keep getting more from Americolor! Their colors are great for Royal Icing and Frankenfrosting, and the white is a must have. Add white to the RI before mixing up colors for a vibrant shade. I also use a little in my icing. It really gets rid of the yellow from butter and makes it a solid bright white instead of a questionable opaque yellowish white. You can also paint a thin layer onto raw cookie dough and bake it for a crackle look! When painting, keep in mind the white will crack along the brush strokes. Straight strokes, straight cracks! Awesome versatility in baking ability! It is smooth and thick which makes it easy to use. No leakage or broken bottles so far.

## Features

- Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A
- It has coloring strength superior to any other food color; It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid
- It will color the more delicate non-dairy whipped icings and toppings without breaking them down.
- By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000VTH3BE |
| Best Sellers Rank | #13,065 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #53 in Food Coloring |
| Brand Name | AmeriColor |
| Color | Bright White |
| Customer Reviews | 4.7 4.7 out of 5 stars (3,663) |
| Diet Type | Kosher |
| Formulation Base | Water-Based |
| Global Trade Identification Number | 00680218002265 |
| Item Form | Gel |
| Item Weight | 6.88 ounces |
| Liquid Volume | 6 Fluid Ounces |
| Manufacturer | Americolor |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Size | 6 Ounce (Pack of 1) |
| Specialty | Kosher |
| UPC | 885627370299 844825096547 014963102268 798527122335 680218002265 |
| Unit Count | 6.0 Ounce |

## Product Details

- **Brand:** AmeriColor
- **Color:** Bright White
- **Item Weight:** 6.88 ounces
- **Liquid Volume:** 6 Fluid Ounces
- **Specialty:** Kosher

## Images

![Soft Gel Paste Food Color, 6-Ounce, Bright White - Image 1](https://m.media-amazon.com/images/I/41yp30ANnUL.jpg)

## Questions & Answers

**Q: Hi i was wondering if the consistency is to thick to put in an airbrush machine?**
A: I have not graduated to the airbrush machine, but from what I've seen the colors coming the machine seems pretty thin being sprayed.

**Q: Does this work for coloring clear gelatin?**
A: Im not sure but ti think ican work since it is an opaque food coloring.

**Q: Will this make my fondant a nice bright white?**
A: Hi Heather,Yes!Kind regards,AmeriColor Corp.

**Q: Does this white gel whiten up buttercream frosting, that uses 1/2 butter & 1/2 shortening, leaving a yellowish white frosting instead "Brite White" ?**
A: Yes, I do this all the time to frost my cupcake orders

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fix Mistakes with This
*by P***N on May 18, 2013*

Gel color is definitely the way to good in food prep these days. The colors produced are more vibrant and true, using very small amounts of gel. That said, the first time I tried gel food color, I bought it a the grocery store and was sorely disappointed. High quality (read, "not the grocery store stuff,") gel color is so far superior to the stuff found on the baking aisle of your local grocery chain as to warrant its classification as a completely different product. That said, there are really only a few companies out there making the high quality stuff, and of them AmeriColor has always worked the best for me. I like the ones labeled, "soft gel paste," because they are more like thick liquid, and I grew up using those drops (the use of which, as I recall, had a STEEP learning curve). But why white? Well, have you ever added food color (any type) and been disappointed? Maybe it was the first time you'd used a particular color, not that you'd used too much. Adding this gel after a, "mistake," truly helps fix it. No matter the cause of the blunder. And not necessarily by making the original color go away (that would be true magic). Somehow, and I cannot explain why, every recent food-color regret I've had in the past few years has been at least moderately improved by the addition of this gel. I won't go as far as to say that it will give you a complete do-over, but it has remained overwhelmingly true that I have been able to save my creations after such a mistake reliably by adding white. It is intuitive that if you have a color that displeases you and you add white, you'll dilute the ugly. Less of a bad thing is generally good. But somehow the addition of white is more than that in some cases. It sort of purifies nice colors, too, by masking the original color of the food, I'd imagine. So, as food color types go, this is my favorite, the soft gel. As brands go, I prefer AmeriColor. As specific colors go, if you own one other color, then you need white (just in case). If you don't own one other color, then from the other reviews, you can see that white is a good place to start. And this is a great value; if you are like me, you'll find that you use your white the most often. Nuff said.

### ⭐⭐⭐⭐⭐ Excellent Bright White food coloring!
*by K***O on February 21, 2025*

I have bought several bottles of white coloring and I will keep getting more from Americolor! Their colors are great for Royal Icing and Frankenfrosting, and the white is a must have. Add white to the RI before mixing up colors for a vibrant shade. I also use a little in my icing. It really gets rid of the yellow from butter and makes it a solid bright white instead of a questionable opaque yellowish white. You can also paint a thin layer onto raw cookie dough and bake it for a crackle look! When painting, keep in mind the white will crack along the brush strokes. Straight strokes, straight cracks! Awesome versatility in baking ability! It is smooth and thick which makes it easy to use. No leakage or broken bottles so far.

### ⭐⭐⭐⭐⭐ The best food coloring in every color
*by M***6 on January 14, 2024*

I've been a loyal user of AmeriColor gel food colors for years, and they never disappoint. They have every color imaginable and they blend easily with batter, icing and frosting. The colors are highly pigmented, requiring only a few drops for vibrant shades. Achieving a really intense dark color requires a little bit extra. However, be aware that some colors vary in consistency and are more liquid. Adjust the amount used accordingly so as not to thin the consistency of your batter or frosting. They are on the expensive side, but since they are so intensely pigmented, a bottle goes a long way.

## Frequently Bought Together

- AmeriColor Soft Gel Paste Food Color, 6-Ounce, Bright White
- AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red
- Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-04-22*