--- product_id: 1863825 title: "Lexus: The Relentless Pursuit" price: "₱3439" currency: PHP in_stock: true reviews_count: 13 url: https://www.desertcart.ph/products/1863825-lexus-the-relentless-pursuit store_origin: PH region: Philippines --- # Lexus: The Relentless Pursuit **Price:** ₱3439 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Lexus: The Relentless Pursuit - **How much does it cost?** ₱3439 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/1863825-lexus-the-relentless-pursuit) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A behind-the-scenes look at Lexus’s surprising twenty-year success story―in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price―it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph―and tragedy―behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. Review: Five Stars - Excellent read, should be supplied with every Lexus LS400! Review: Well Written and Researched - This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand . That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,160,735 in Books ( See Top 100 in Books ) #82 in Transportation Industry (Books) #157 in Automotive History (Books) #358 in Company Business Profiles (Books) | | Customer Reviews | 4.4 out of 5 stars 87 Reviews | ## Images ![Lexus: The Relentless Pursuit - Image 1](https://m.media-amazon.com/images/I/612r7U5mQdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Five Stars *by P***N on March 3, 2017* Excellent read, should be supplied with every Lexus LS400! ### ⭐⭐⭐⭐ Well Written and Researched *by A***O on July 18, 2018* This book is well written and researched. Its main achievement is bringing together information from a variety of different sources both in English but particularly in Japanese. It briefly covers the history of Toyota before and after WWII and establishes the context for the launching of the Lexus brand in 1989 with the LS400. An alternative title might be: "Lexus: The Relentless Pursuit of German Luxury" since the company's main focus during the initial planning stages was to exceed in quality and reliability but significantly undercut in price the BMW 7-series and Mercedes-Benz SL500. The references are extensive and include the author's own articles for BusinessWeek as well as his interviews with Lexus officials in the US and Japan. It is no doubt challenging to construct a coherent narrative to describe the history of the most profitable division of one of the world's largest manufacturing companies in one of the most competitive global industries. This is particularly so since Toyota has a social and business structure quite unfamiliar to Western readers. Chester Dawson's proficiency with Japanese and links to the Japanese automotive press distinguish this book from that of another related book also written by a journalist: The Lexus Story: The Behind-The-Scenes Story of the #1 Automotive Luxury Brand . That other book provides numerous photos, charts, and timelines which complement the main text well; something which this book does not include. The Coda at the end of the second edition, written by Japanese journalist Hisao Inoue, provides important insights into the internal turmoil during the 2008 financial meltdown which led to the company's dark period of massive recalls and consumer complaints regarding product quality and reliability during 2009/2010. This really ought to have become a separate chapter. The book, which ends coverage in 2010, is in need of an update to describe exciting developments in electric/hybrid drivetrains and advanced driving assistance systems. ### ⭐⭐⭐⭐⭐ Page Turner!!! *by S***S on January 8, 2014* I was very pleasantly pleased to find this book so engrossing that I did not want to put it down! ## Frequently Bought Together - Lexus: The Relentless Pursuit - WAKAKAC Model Car 1/24 Lexus ES300 Alloy Diecast Collectible Toy Car with Light and Sound Toy Vehicle Door Can Be Opened for Boys Kids Toddler Gift White Car --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ph/products/1863825-lexus-the-relentless-pursuit](https://www.desertcart.ph/products/1863825-lexus-the-relentless-pursuit) --- *Product available on Desertcart Philippines* *Store origin: PH* *Last updated: 2026-06-06*