Traction: How Any Startup Can Achieve Explosive Customer Growth

This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often.

Written in easy language with a lot of information for a beginner. Thanks for your teaching The A to Z learning for a startup

This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book.

I actually had to purchase this as a required text for one of my classes, and I feel that this book will be useful for the rest of my life. I’m very glad that my teacher added this into our curriculum. It has a really great Layout and it’s really easy to reference.

Does a great job of explaining the various traction methods and when each might be most appropriate. I found the explanations and use cases non technical and wonderfully thought provoking. Am planning to use those explanations as a basis for timely implementation. Thanks Guys

The book puts all the emphasis on the different 20 traction channels and how to take advantage of them, but the reader is left sorely wanting for more discussion (beyond terse mentions) of how to actually brainstorm the right channel, then choose a traction channel and how to grow a business's traction over time. The actual growth of my marketing through traction is what I expected & the stages of growth I should expect. Unfortunately, what I got was a laundry list of things I could probably google. The book chapter layout was opposite of what it should have been: it should have had 20 chapters of material on how to develop my business from 1 client to 1 million clients, outlining the different challenges during each stage of growth & then 1-2 chapters on all the different traction channels & how to implement them. Perhaps this should have been 2 books, one simple discussing growth in stages & one about traction channels? I was frustrated by the lack of a single path. I know there is no one path, but I expect at least one laid out initially for me all the way from failure to success to relate to, before discussing the options I have. It would make it easier to understand the rest of the book. That said, the book's commitment to traction is tremendous & I massively appreciate the new inquiries that this book has created in the world. This is a rich discussion & more people should be paying attention to this topic. Thank you for speaking up!

I found the Bullseye framework to be easy to understand how one could experiment and identify the best performing distribution channels for a company. One point that was made that is obvious after reading it, but hadn’t resonated with me before this book, is the need to spend an equal amount of time on building the product and distributing the product, especially when you’re first starting out. Previously, I thought if the product is unique enough or great enough, users will flock to it. In practice, I recognize that is exceptionally rare, and this book is a helpful resource to plainly explain strategies that could work well across all of the channels that are at our disposal.

The book is pretty tactical and gives a very structured framework to think about customer acquisition at each different stage of your company. Applies to any industry.

Esse foi com certeza o melhor livro em canais de aquisição que eu já li. Se eu tivesse lido antes, teria me economizado muitos problemas e tempo. A maioria das startups preocupa-se desproporcionalmente com o seu produto, mas nem tanto com a distribuição. Eu fui um desses empreendedores. A verdade é que a distribuição é tão importante ou até mais que o próprio produto. O problema é que é um assunto difícil, pois exige muita disciplina e testes até entende o que funciona. O livro traz vários exemplos de empresas que priorizaram a distribuição de forma que ja sabiam quais canais funcionavam e tinham uma demanda gigante criada antes mesmo de lançar o produto. O produto já era sucesso assim que lançado. O contato com esses canais e seus leads mudou o produto e sua direção, de forma que ele tinha o maior market-fit possível já na sua primeira versão. Conhecer quais canais existem e a metodologia para testá-los é um diferencial gigantesco para qualquer negócio. Um empreendedor deve gastar pelo menos 50% do seu tempo pensando nisso! Tração > Qualquer outra coisa. O livro dá um plano prático e ferramentas para qualquer negócio testar novos canais. Extremamente prático e aplicável.

Als je nu nog wilt starten is dit boek misschien niet meer zo heeeeel handig.

Libro indispensable para Growth

good book

Good book