dpHUE Gloss+, Black - 6.5 oz (8-12 Applications) - Semi-Permanent Hair Color & Conditioner - Lasts Up to Eight Washes - Paraben, SLS & SLES Sulfate Free - Vegan, Leaping Bunny Certified

I was very hesitant to buy this product due to the mixed reviews, but I decided to go for it and I’m so glad I did!First two pics are before and second are after. Shown in indirect and direct sunlight.My hair is naturally dark blonde and I used the strawberry gloss. I have the tiniest hit of red, but it can only be seen in direct sunlight. My goal was to intensify that hint of red and become a true strawberry blonde, and I was also open to being a true redhead. I almost went for the copper color, and I know that many of the bad reviews are with that color. If you have any shade of blonde or maybe even light brown hair and want somewhat subtle results, I’d recommend going with strawberry over copper. There are a few factors that I think contribute to a beautiful result with this product.1. Virgin hair - my hypothesis for why some people experience patchy results is differing porosities of hair texture on the same head. I bleached my hair for many years, and I don’t think this product is ideal for that texture. I stopped about 4 years ago and have now fully grown out and cut off any color-treated hair.2. Ensuring an exfoliated scalp and fully clean hair - it seems like some folks were left with vivid roots and a dyed scalp. At least every other time I wash my hair, I use a scalp scrub before shampooing. I then use a clarifying shampoo focusing on the scalp and roots, rinse it out, and then a gentle, sulfate-free shampoo on both the roots and lengths of my hair. I only use the clarifying shampoo when I am about to apply a hair treatment. The other times I shampoo twice with the same gentle shampoo. Before I started using a scalp scrub, I didn’t think I had much product/oil build-up, but it has been an absolute game changer in my routine. But that’s a review for another day lol.3. Be intentional and thorough with application - I personally wouldn’t recommend putting this product into your hair while you’re still in the shower like you would with conditioner like some other reviewers have said. I do scalp scrub, double shampoo, and then the rest of my shower routine. After I get out and dry off, I squeeze excess water out of my hair by scrunching with a cotton turban, but a t-shirt would be just as good. I then section my hair into quadrants and make sure I thoroughly saturate each section and comb through it with a wide-toothed comb before moving on to the next section. I use gloves for this step. Once I’m done, I comb it all out again to ensure every strand is coated evenly. Then I put my hair up in a big claw clip.4. Saturation time - the first time I used this product, I only left it in for about 10 minutes, maybe less, as I was terrified I would experience overly pigmented, patchy results. I am relieved that was not the case, but leaving the product in for that short of a time gave me very, very subtle results. The next few times I have extended the leave-in time to 15-30 minutes and have liked the result more the longer I leave it in before rinsing.5. Rinsing - after the product has had time to sit, I get back in the shower and thoroughly rinse. I have not noticed the color coming out at all in the water like some have said. I have only used the strawberry gloss, so that may be a factor, but I also think rinsing with cool/cold water helps. I don’t add conditioner after rinsing out the gloss, but I do put in the leave-in conditioner I always use after a wash and then style as usual.I know this was very long-winded, but I hope someone finds it helpful, whether you are considering buying this product or already bought it and were disappointed with your results. I have applied this 3, maybe 4, times now and have only used about a third of the bottle. For context, my hair goes past my shoulders and is slightly thicker than average. I use about 3 pumps per section of hair. I wash my hair every 5 days, so I get about a month of noticeable color per application.I will definitely keep using this product for the foreseeable future. Wishing you wonderful results!

This gloss is a game-changer! It gave my hair a rich tone, incredible shine, and softness in less time than it would take to drive to the salon. I've never colored or tinted my own hair before, but this was super easy, and the results blew me away. My hair feels amazing. No salon, no stress. Total win!

So I've done a color depositing gloss before and it was great. Just like the other one, which was a different brand, this one left my hair soft and smooth and shiny. I purchased the copper color because I wanted a nice copper tint to the brown sections of my hair. I also have blonde sections in my hair that I had separated out last time.Here is where my mistake comes in: I did not separate out the blonde and it definitely took the color. My issue though is the product was a nice coppery brown coming out of the bottle and the brown sections of my hair look nice and coppery. The blonde sections however turned literally clown wig red. BRIGHT CLOWN WIG RED. Like there is no blending the red into the brown and it looking nice. I did that on Tuesday. Today is Friday of the same week and since then I've been washing my hair every day - something I never do, its usually 2 days a week are for washing hair - and using a detox shampoo and a regular shampoo. The bright red is now a bright peachy-red.If I were already on maternity leave it wouldn't be such a big deal, but I'm still a few weeks out and still working.My bad... sorta...

I have naturally strawberry blonde hair that has faded over the years. I bought the copper color to try and add some red back in. I applied as instructed and let it sit for 20+ minutes in my hair. When I washed it out soooo much red dye came out of my hair. It was nonstop. Eventually I gave up and dried it. It definitely made my hair more red but it looked kinda awful. Almost chucky-like orange. But at least it worked I guess. Then I washed it 36 hours later and all the color came out completely (see pictures). So it only lasted ONE WASH. I might try the strawberry color to see if I have better luck but so far not impressed.