For everyday use

Love the product everything about it will buy it again.

I don't usually spend a lot on hair products, thinking that they're all pretty much the same. Then, when I had my hair done once, my stylist convinced me to buy a jar of It's a 10 Intense repair conditioner. It worked so well that I decided to splurge on It's a 10 shampoo and conditioner. Before using their products I would look in the mirror at my hair and wish that It looked better. Now, after using their products just a few times, I look at my hair in the mirror and think, "Wow! I've got great hair!" Before, my hair always looked a little dry, frizzy and like it needed to be brushed. With the It's a 10 shampoo and this conditioner, my hair is smooth, shiny, softer, and healthy looking. When I get out of bed in the morning I can run my fingers through my hair a few times and look freshly combed. These products have a lovely, fresh, clean smell that stays in my hair. The best part is how "alive" and bouncy my hair is now. Although I wish these products didn't cost as much as they do, I don't see myself ever using anything else from now on. I definitely give this conditioner a "10".

I have long straight hair, (past my waist) and usually use a handful of conditioner to make sure it gets all the way through to the ends. I don't like getting it in my roots so much, anyway as I do this I usually get a comb and run a big comb through it slowly. Then I use the It's a 10 Leave in Spray Conditioner. Well, when I received this it was a little bit small and I was not very happy. But what the hell right! I could tell right off when I started putting this in my hands I only needed very little, believe it or not a little more than a DIME size. It was very creamy. So I rubbed my hands together and it did work through ALL of my hair. ALL OF IT. I was so shocked. But, I still had to blow dry and see results...... If anyone has straight hair and still straightens their hair for that shiny, more just "Out of the salon" look, this is the product. I will not go back to Pantene. This is the one product I have been looking for, well over 30 years!!! Even more than 40. My hair feels lighter and softer and is shinier. OH and I didn't use my leave in conditioner. My hair was combing out perfectly without it, so I skipped it altogether. I hope this helps anyone who is looking for a perfect conditioner. My hair is highlighted and Old, it needs extra help. ;-)

My hairdresser recommended this line of products because my hair all of a sudden was very dry, brittle, and breaking. As they say my hair was a hot mess for the first time in my life. It was so bad that I would not go out of the house without a hat or scarf. I was so embarrassed. What was worse was I had no idea how it my hair got that way. I hadn’t changed my hair routine at all. So, I went to my hairdresser for what was to be a Pixie hair cut from a chin length bob that I had🥲 although she did say that I did have to cut some of the dead ends and damaged hair off however, it didn’t have to be a pixie hair cut. She was telling me about the it’s a 10 hair product line and she said they were amazing and worked really well. She washed my hair with it’s a 10 shampoo and conditioner and immediately I felt the change of texture in my hair before the cut! The scent is very mild if any at all. When she was done I saw such an improvement in my hair with just the first use of it’s a 10. I was completely hooked. As soon as I got home I order the it’s a 10 miracle silk shampoo and the it’s a 10 miracle silk shampoo. Since she also recommended the mask I purchased it’s a 10 miracle silk hair mask, it’s a 10 miracle silk smoothing balm, and last but not least the it’s a 10 hair care blow dry glossing leave-in. They all do exactly as they say or better in my case. My hair couldn’t be happier. I recommend all of these hair line product 1,000%

I have tried EVERYTHING on my hair. Every style, color, treatment and shampoo/conditioner you could ever think of. I have naturally think curly hair that I bleach blonde so you guessed it, it's dryer than the Sahara Desert. I've been using this product for a few years now and I have seen a drastic change in the way my hair looks, moves and feels. With It's A 10 I have been able to grown my hair longer than I have ever had it before. My hair is stronger, silkier and less damaged. My hair dresser now buys the product and keeps it in the back so she can wash my hair with it because it's the only thing that can tame my mane! The only downside to this product is the price. It is always crazy expensive even when it's on sale. It's about $10 cheaper on Amazon than it is at Ulta which is the only other place I have been able to find the giagantor bottles. I hate to say it because sometimes I feel like I'm washing money down the drain but this product is soooo worth it. I've changed many things in my beauty routine but this one stays the same!

I was hesitant to try a new conditioner because you just never know. This one is great! I usually use Alurum but you know you need to change up your conditions every once in awhile. This one smells great it made my hair so much more moisturized and not frizzy at all or dry. It does take a bit more rinsing effort to get it all out of your hair. But that's probably because I may have used too much. You do not need to use as much as you would with normal conditioner. It's almost like it's concentrated. Highly recommend if you're on the fence about getting conditioner that will help moisturize tame frizzy and dry hair for the over 50 crowd. I will be buying again!

This smells amazing, very little goes a long way, detangles, smoothes and conditions wonderful. I have fine, thin, curly hair and this takes the frizz out without weighing hair down.

I love the way this conditioner makes my hair feel. My stylist loves it also. It leaves my hair soft, manageable, soft and beautiful after it dries. That's why I was so dissapointed when my package was delivered and was stolen. Thank you for replacing it. I am waiting for the second package. I appreciate your customer service. J. Atkins

Amazing conditioner. Leaves hair very soft healthy.

Hair feels silky and smells great!

Upon delivery I found that this product contains a chemical that dermatologists say can causen problems for people and they are seeking to have it banned-the chemical seriously affected a neighbour in another product and she has spent months on medication- purchased i n hope but thrown away with out using.

Even after one use I feel how soft my hair feels. It is a bit pricy but worth it.

Amazing conditioner. My hair is super silky soft and gets better with each use.