Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) 2nd Edition, Kindle Edition

Ann Rockley has been thinking, writing, and speaking about intelligent, reusable content for decades--and it shows in this book, which just drips with expertise.Before I got into Managing Enterprise Content, I was worried it would be dry and technical. Thankfully, I was 100% wrong. Much updated and expanded from the first edition, this version offers tons of practical advice in a way that's straightforward and relatable for any content professional.If you're grappling with endless devices and channels for your content, or if you want to take your skill set from marketing or technical communications to organization-wide content strategy, I definitely recommend this book.

If you are going to tackle content management, this book is a must. Ms. Rockley and Mr. Cooper have obviously been to this rodeo a number of times. I already had the first edition but, in the intervening years a lot has happened. I think the authors must have revisited each page.Really, if you are serious about content management, get this book.

Great ideas, but for my area - professional services - I didn't find it very practical. There isn't any software on the market that supports the "component" content paradigm, and it's impractical to expect users to use xml in their every day work.

Amazon order good. Book repeats much of what is being said elsewhere.

I've led six enterprise CMS implementations prior to reading this book so I've been around the block so to speak. Still the author did a wonderful job bringing all the concepts and components of CMS together in a very clear, concise, and logical way that helped me better understand enterprise digital content management.

if you have any managerial responsibility for tech doc. One feels the heft of real world experience in every section. It's a book that leaves you smarter than it found you.

Good material. Fast read.

Fantastic book. Filled with information to help with planning a CMS. Good examples provided.

Beats around the bush a lot, the book is full of waffle which makes a relatively simple process harder to understand and or to get to the main points relatively quickly.For a book that aims to make content clearer, it uses a great deal of muddy language and unnecessary waffle, which means you have to read the whole book before you can understand the process and start implementing it.

A very detailed look at implementing all the content strategy processes in huge organisations. The book looks particularly at 'adaptive content' - content that is modular, that can be served to multiple devices and platforms such as mobile and tablets. They look at quite technical topics such as XML and DITA and show in non-technical terms how these can enable our content to be more device-independent and therefore less labour-intensive and more future-proof. Brilliant.

Best technical book I have read in last five years! Well written, easy to understand without being too dummed down. Hugely important and relevant message to everyone involved with managing content (on or off line). I am highly recommending it.

This is a poor quality black and white print of the book.