Jason Powersmile Whitening Fluoride-Free Toothpaste, Powerful Peppermint, 6 Oz

I believe this is our new default toothpaste!I was looking for a new toothpaste recently...which is kind of weird because I don't know why I decide we should switch our toothpaste up every once in a while but that's what happens...We were using, and happily so, Auromere, for ages and it was really good. The licorice flavour took getting used to but it worked well and had a good, quality ingredient list.When we ran out I filled in with some toothpaste from Trader Joe's....ugghh...you kind of can't go back to "normal" feeling toothpaste after using a more concentrated one like Auromere...also I felt like my teeth weren't getting as bright with that one..While looking for Auromere on here I ran across this toothpaste and was impressed by it's ingredient list...or lack of ingredients as the case is with this sort of toothpaste. All the un-needed nasties are left out. Cool.Not really any need to go in to all of that, if you're here and reading you're also looking for a nice toothpaste that isn't full chemicals and things.This toothpaste reminds me very much of the Auromere density and concentratedness (that's gotta be a word). This was pleasing to me because it means you just need a little wee pea sized dab on your tooth brush and you're good to go. The density means it clings to the brush and then your teeth, not slopping and glopping loosely like the Trader Joe's stuffs.The mint is delightful!!! I really mean that. It's very minty but it doesn't burn your mouth or lips, it's more like a pleasant dinner mint sort of feel..a little cool and tingly but not overwhelming. Mind you that sort of thing is subjective.Here's the thing and why I believe this is our default toothpaste for the forseeable future. IT CLEANS REALLY WELL!!!After I brushed my teeth the first time I noticed they were brighter and had that silky surface feeling like after a dentist cleaning! (I use an electric toothbrush which aids tremendously but with the previous toothpastes, the TJ's etc I found my teeth did not get this smooth, extra clean feel)I swear they look brighter and whiter too.NOT BLEACHED, yeesh our society has become obsessed with "white" teeth. Teeth don't need to be blindingly white, clean teeth look clean and bright and don't glow in the dark (episode of Friends reference..Ross..anyone?, haha)Anyways we enjoy a lot of coffee, a nice amount of red wine and our teeth can use that extra boost of cleaning power to keep them bright. Coffee tends to stain the teeth and needs that extra scrubbing power to remove.Anyways very very pleased. I wasn't really expecting much from the toothpaste. But I was actually a little wowed.I think if you're looking for a healthier toothpaste option, a nice mint flavour, a concentrated formula where a little goes a long way and a really clean tooth feeling then this will work for you!

This product has natural ingredients and is non-whitening which is great for those with sensitive teeth like mine. After crowns and veneers, I needed to switch to a milder toothpaste. While I was nervous in its effectiveness at first, I found that it freshens breath well and after using this toothpaste for years, has prevented cavities 100%. My teeth feel strong, and no longer sensitive. The deep sea spearmint flavor tastes natural and the appearance of the tube is pretty with the blue, white and green design. The price keeps going up but I still think this is a valuable toothpaste for the money and worth it to try.

I've liked this toothpaste for a few years though sometimes the consistency is lumpy. It still worked well though and I liked the mild flavor. But with this latest one, the paste will hardly squeeze out of the tube! It's very stiff, like half dried clay. I managed to force a little out to try it and the taste is also off. Will have to throw it away. (It's too late to return.) Reading some other recent reviews it sounds like I'm not the only one to receive a dried up bad-tasting tube lately. I'm going to try emailing the company. If they offer to replace this defective tube I'll update my review. Otherwise I won't be buying this brand anymore.Update: since writing this review I ordered another tube and the consistency of the toothpaste was lump free and tasted fine. I've gone through several more tubes since then and they've all been great. No more quality control problems! I've updated my rating to 5 stars.

Great toothpaste, but don’t like hard bits in the paste. Prefer smooth paste. First tube I’ve had like this!

After using store brand toothpaste for my entire life, I really wasn't sure what to expect.1. Smell - I was actually surprised how fresh the toothpaste smelled. It was minty, but fresh minty... not like the artificial mint smell in other toothpastes I have used.2. Taste - It tastes great, once you get used to it. I say once you get used to it because I of course expected the overpowering mint taste that the store brands had. When I didn't get that, it sort of felt that this toothpaste wasn't as strong and subsequently wasn't as good. However, after a couple days I got used to its suitableness and I definitely prefer it now! It's not as "powerful" tasting as the store brands. Some of the store brands "mintiness" can be so strong it creates a slight burning sensation in your mouth. This toothpaste does not do that at all, it is a more subtle naturally fresh tasting mint.3. Feel - It has a similar dexterity as the store brands and goes on your toothbrush the same (looks the same). The paste feels the same when you initially start brushing as well. However it is a bit different feeling after you start brushing. The foam it creates during brushing is a bit thicker feeling than the store brands. I really don't know how to compare it but the store brands foam seems very thin and is "watery" when you spit it out. This toothpaste's foam is thicker and has a bit more texture. Kind of like when you add some flour to a liquid, it is still liquid but a thicker consistency. I honestly didn't care for this at first but after a few uses I barely even notice.4. Cleanliness - My teeth feel just as clean with this toothpaste as they did with the store brand toothpastes so no qualms there... I guess we'll know the true result when I go to the dentist ;)5. Going Back - Okay, so after using this toothpaste twice a day for two weeks I accidentally grabbed one of my store brand tubes one morning (I have since thrown them all away to prevent this in the future). After brushing my teeth with the store brand my gums actually burned. The burning sensation lasted for quite a while and my gums felt a bit tender the majority of the day. I'm not sure what that means and whether it is a good or bad thing against the store brand but in my mind it was probably all of the unnecessary chemicals in the store brand toothpaste that caused this.6. Overall - As I mentioned it took a bit to get used to since I was so accustomed to the artificial nastiness of the store brands. However after getting over that I can definitely say that I will NOT be going back to a store brand toothpaste again! I absolutely love this toothpaste and it makes me feel good that my family, especially my children are no longer going to be using harmful toothpaste products. I highly recommend.