Product Launch: A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch

It’s a helpful book for those who want to learn and understand about product launching. There are different factors that you should know before to launch your product online. The author describes the complete product marketing strategy to launch a saleable product. As he guides, you need to learn the art to make yourself a brand, so people know you before launching the product; otherwise, you can’t expect too high. And most importantly, manage your budget accordingly and make a plan on how much you will gain out of the particular venture.You will learn a lot in this book, for example, how to determine potential demand with market sizing, and it’s working. The real-world examples make it easy to digest the marketing concepts and strategies written in this book. Product price-determining methods are easy to understand and follow. If you find hard in customer targeting, you should read this book as it will prove to be a powerful tool to attracts and manage the customers.There is always a high probability of stuck in dealing with customers, and it doesn’t matter how big or small you are as a company. Customer have all the right to go for your product or not. As there are too many scammers out there in the online market, it’s all about gaining the trust of prospective customers to grow your business, customer base, and presence. As a marketer, you should know how to deal with their worries and, at the same time, promote brand awareness, so people recognize you. There are many ways to do so; what method or methods suit best, it depends on us and specific conditions. The key to success in business is flexibility, especially in approaching customers and promotion.It’s a useful book to read. In short, it’s the best and comprehensive go to market book for the beginner, students and anyone who wants to increase his marketing knowledge.

Good high level book. The author does a good job giving intro to most common marketing concepts. Great book if you are looking to get into the field. But it has significant number of grammatical errors. It is almost as if it was not proof read. The book is still understandable which is why I would recommend it. But makes me wonder if all these previous recommenders are just bunch of friends and family. No where in there reviews I saw a reference to this issue.

Awesome Book! Comprehensive, yet easy to follow and some great real-world examples 👍

I really enjoyed reading this book. Excellent structure and plenty of examples to support creating a proper plan. I would recommend to anybody who wants to have a proper framework for product marketing.