LOMA Nourishing Shampoo 12 Ounce

I love Loma, it suds up and makes my hair feel great along with the smell! Shines bright like a diamond.

exellent smells amazing

Loma hair products are wonderful for color treated, longer hair. My hair doesn’t feel dehydrated after use but feels clean.

My stylist uses Loma products, so I wanted to use them at home because they really helped my hair. I read where others said that they felt certain sellers had "fake" Loma. All Alliance Products claimed to be an authorized seller, and said to call Loma if you were concerned. For that amount of money, I called. They confirmed that All Alliance Products were indeed a distributor of Loma. So buyer beware of cheaper offers. You might be getting a deal, or you might be getting a knock off. I didn't want to take the chance. My hair felt better after the first shampoo!

This product was a fake. I have used both the shampoo and conditioner for a number of years. The bottle was different and the conditioner did not detangle my hair as the original did.

This is the best shampoo and conditioner I have ever used...Some of the comments are rediculas on here..Its the real deal call loma...Makes my hair so soft never dry or oily..My frizz from chemicals bleach foils is gone love it.....

Love love their products, more natural, soft on my hair and makes it smooth..price is great for what you get a more quality product that lasts!

I’ve tried everything from olaplex to suave. Loma has been such a nice consistent shampoo, my hair feels moisturized without feeling weight down or greasy and it’s growing great! I have curly/wavy thin hair and a little goes a long way. This shampoo lasted me almost 5 months! I have bra strap hair length and I shampoo my hair every 3 days. Seriously love this shampoo. I pair it with the olaplex conditioner!