Innova Enamel Lightening toothpaste. Gentle whitening and enamel restoration, reduces teeth sensitivity.

I really like this toothpaste but every time I order it has risen in price significantly, I thought £4 was expensive the first time I bought it and just a couple months later it has doubled in price. I won't be buying it again unless it comes back down in price as it's just not justifiable for me to spend that much on toothpaste.It does work well, I found my sensitivity decreased and my teeth and gums felt really healthy. Flavour isn't overpowering, very mild lemon-mint kind of flavour.

I have only been using the product for a week and so far, I am finding it tastes okay, slightly minty, but has a strange aftertaste which is tolerable. However, I have noticed that the product I purchased expires next month which doesn’t seem like good value for money, as I am sure that I could use this product for 2 to 3 months with the amount of toothpaste recommended.

This toothpaste is white, exactly like other toothpastes, with the same consistency (not runny). It has a very slight minty taste, which is a bonus for me as I can’t tolerate strongly flavoured toothpaste. I bought it because of continuous sensitivity despite using one of the “sensitive “ market leaders. In one week it has substantially reduced tooth sensitivity and has meant that I have been free of the constantly nagging pain of sensitive teeth. While I can’t comment on it’s long term effectiveness in “filling” the minute holes I can say that it has worked to reduce pain for me. The other benefit is that when brushing teeth, it has no abrasive feel and the toothbrush seems to glide over the teeth yet they feel cleaned. I would recommend this to anyone who has a similar problem to mine.

This toothpaste has made a great difference to my teeth. A dentist harassed me about fluoride and I really don’t want to use fluoride toothpaste but my teeth were painful and had deteriorated due to years on thyroid medication. I researched and found that hydroxyapatite was giving good results and decided on this one.It made an immediate difference and I can see and feel a positive change in my teeth.I also bought the mouthwash and both have really helped. I’ve been using another while I wait for the price of this one to come back down (£3.50ish jumped to £7+!) but I’ll definitely buy again when more reasonably priced.

I first received the toothpaste and was so excited to try it, when first squeezing the toothpaste some weird oil came spurting out. Thought maybe it's just because it's a bit more natural, then I tried the toothpaste and it tasted weird, like it had split and thought I was gonna barf! I checked the expiration date which said 02/2022 so it's out of date.Put in for a replacement, a new tube of toothpaste arrived today, give Amazon their due the replacement came the next day. I was so excited to give the toothpaste a proper go but to save myself from the disgusting taste again, I checked the expiration date and again I've been sent an out of date product!Cannot believe it, so disappointed and don't see the point of requesting another replacement.CHECK THE DATE BEFORE USE!

This toothpaste is made in Russia. Innovative approach, science based technology and great result! It does not damage enamel of teeth, makes them white, strengthens enamel. It is pleasant to use, nice taste. The only shortcoming is that the tube (packaging) is too soft. But this does not affect my choice. I subscribed for this product.

Not that great could buy just as good at a chemist

I tried many,even high recommended toothpaste,but do not works for me. After only 12 days of use of SPLAT I can eat sour n sweet food n my gum looks healthy ( n also do not rinse much after brush).Who ever done SPLAT its a genius. I recommended. P.S and its fluoride free, so, it just perfect .