---
product_id: 21718326
title: "The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal)"
price: "₱2143"
currency: PHP
in_stock: true
reviews_count: 13
url: https://www.desertcart.ph/products/21718326-the-pocket-universal-principles-of-design-150-essential-tools-architects
store_origin: PH
region: Philippines
---

# The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal)

**Price:** ₱2143
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal)
- **How much does it cost?** ₱2143 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/21718326-the-pocket-universal-principles-of-design-150-essential-tools-architects)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips. Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Review: Spark notes of the full version - I have owned the full version of this book for years now and love it. Its a great resource to reference back to. I purchased this pocket version for a friend who is a less patient reader and he is enjoying the quick lookups, as well as this book literally fits in his pocket! If you want more in depth explanations or study material i suggest using the original book, but for TLDR, this is perfect.
Review: Excellent book flawed only by author's apparent pro-abortion bias - Fantastic book on design principles...so concise, comprehensive and well-illustrated. I read his previous book which was overall great, and I find this one even better and inclusive of even more important design concepts. My only gripe is his seemingly pro-abortion bias in one of his examples. Abortion is violence against a developing human and her or his mother. Choose life.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #152,319 in Books ( See Top 100 in Books ) #458 in Commercial Graphic Design (Books) #748 in Design & Decorative Arts |
| Customer Reviews | 4.7 out of 5 stars 437 Reviews |

## Images

![The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) - Image 1](https://m.media-amazon.com/images/I/81tg1cft7ML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Spark notes of the full version
*by S***G on March 29, 2024*

I have owned the full version of this book for years now and love it. Its a great resource to reference back to. I purchased this pocket version for a friend who is a less patient reader and he is enjoying the quick lookups, as well as this book literally fits in his pocket! If you want more in depth explanations or study material i suggest using the original book, but for TLDR, this is perfect.

### ⭐⭐⭐⭐⭐ Excellent book flawed only by author's apparent pro-abortion bias
*by D***D on April 1, 2016*

Fantastic book on design principles...so concise, comprehensive and well-illustrated. I read his previous book which was overall great, and I find this one even better and inclusive of even more important design concepts. My only gripe is his seemingly pro-abortion bias in one of his examples. Abortion is violence against a developing human and her or his mother. Choose life.

### ⭐⭐⭐⭐⭐ Great introduction to a wide variety of useful principles
*by T***Y on August 21, 2018*

The depth is hardly the great thing about this book. It is a rather shallow introduction to each of these principles. Really just sufficient to understand and apply said principles in a useful way. Many of these principles could take a decade to master, but that's where this book becomes useful. While it would take a long time to master, it only takes a few minutes to apply to a lesser extent. Just sufficient to substantially improve a project, product, or user interface, for instance. For new designers, developers, artists, and engineers, this book is a must have.

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-10-03*