NOW FoodsSports Nutrition, Whey Protein Isolate, 25 G With BCAAs, Creamy Chocolate Powder, 5-Pound

Now is a fantastic organization that started locally to me (Chicagoland area). I usually get Optimum Nutrition (ON) but started reading ingredients of ON vs Now and some other major brands and decided to give Now Whey Isolate a shot. I have used there pea protein and rice protein but never whey. They sell Now supplements at stores locally to me called Fruitful Yield which are just fantastic.The Whey Isolate is not as sweet as ON but I don’t need super sweet. If I want chocolate milk I’ll make chocolate milk. This protein mixes very well with a spoon in a glass or water. About the same as ON. Both companies are local to me so they have been around for years but ON does private labeling for local gyms so it’s all over the place. Now appears to be a higher quality product and their supplements are great quality too. I have taken Now Men’s Sport Multi Vitamins for years. This prices of this high level protein is more affordable than other top reviewed Whey Isolate protein on the market and less added fillers. Now Whey Isolate is my new go to. The taste is just fine. I chug it right down anyway. I don’t want ti call it bland, it’s simply just not as sweet as ON. I’m not looking to sip and savor my post workout protein. As stated it mixes in water easily and that’s a high priority aside from it being quality and not filled with a bunch of other crap. You get more for your money. Give it a try.

The product is great. My only problem is their pricing. Always in flux. Mixes great consistently. No bloating. Easy to mix with milk or water. Cannot recommend this product enough if you are in the market for a quality whey protein isolate product, look no further. The chocolate shake one has the best mixability out of the other flavors. The others are just OK.

Acknowledging that taste is subjective, I agree with those that mentioned this flavor has an aftertaste. Of the dozen brands I have tried, the taste of this ranks in the bottom half. The addition of xanthan gum does give it a thicker consistency than to which I am accustomed; personally, I would prefer thickeners be left out. Sure there are better tasting whey proteins without added thickeners out there, but they are also more expensive. Overall, this product is a solid value, especially for a whey isolate, but I am unsure I would purchase again due to the taste and thicker consistency. On a side note, the unflavored version of this brand is excellent, which I have used for years.

This has a very light and "fluid" or watery taste. It mixes quickly and well. At first I thought "is there anything even in this powder?" But I checked various sources and actual protien itself doesn't have much favor. This is my first time (after about 10 years of whey use) that the drink was not like a milkshake. Yes milkshakes taste good. I enjoy them and occasionally buy one at McD, but I don't need them every day or several times a day. I drink this quickly without "savoring" it and it goes down easily. I don't get an aftertaste or chemical taste sensation. Plus NOW has a great reputation and track record with supplement purtity, percentage and quantity. I'm glad my last brand raised prices and caused me to try this.

This (5lb version) is probably the best protein powder I've come across in terms of taste, consistency, and nutrition profile. One of the main things most people overlook is cholesterol content for protein powder. This is typically pretty high on most other products. However, this NOW Whey Protein Isolate mix has very low cholesterol compared to most brands yet it delivers a pretty high protein amount.The only thing I would change about this is the scooper that comes with it is HUGE! I cannot use it unless I'm dumping powder into a blender. For normal glasses or blender bottles it's just too big. I get the idea that all you need is ONE scoop with that big scooper but it makes a mess.Update (10/29/15):Do not, I repeat DO NOT, get the 6lb "version" of this product. Stick to the 5lb version. I recently saw a 6lb option which was actually cheaper than the 5lb option so it was a no brainer to order it. After I got the 6lb version in the mail I opened it without thinking twice after a work out and noticed right away something was off--there were little crystal like pieces in there that look almost like kosher salt. I thought maybe they slightly changed their formula up, no biggie. Then after mixing it up and drinking it I realized that this was a TOTALLY different product than then 5lb version. I was disgusted by the taste. Confused, I looked at the nutrition profile: the first thing that jumped out at me was the HIGH cholesterol content (20% daily value vs 2% in the 5lb version)!! Not only that, it had more calories, more fat, and LESS protein. What the heck is going on here NOW foods? How can you sell two different formulations with the same name and virtually the same container? Also Amazon, you cannot sell the 6lb (and the 2lb) version under the same product listing--Its a different product!I still give the 5lb version of this product 5 stars...the 6lb version I give 0 stars.

Flavor is not that good. Clean ingredients though.

Best value in high quality whey protein I’ve found, great taste, mixes easily, only powder we buy.

High quality protein powder which was super tasty and had an overall balanced nutrition profile. I found it is be on the lower end of the spectrum for cholesterol & sodium when compared to other products. Good for people who are focused on increasing their protein intake and are at the start of the their fitness journey. I ended up switching to other ones but still recommend the product to all.