ion 10G Lightest Golden Blonde Permanent Liquid Hair Color

The BEST there is !!

Again I got this for my friends hair salon she owns and she swears by it she was having a hard time getting it from Sally's hair beauty shop cuz they're out of stock so I found this on Amazon and it was a really good price so I got it for her one of the package was the broken but the company took care of that by giving back a credit right away so that was really good on their part so it's a good company to deal with.. my friend highly recommended as she use it on all her customers and they love it

I have used the product for years and am totally satisfied

I gave the product a 5, however for those of you covering gray, the type of gray you are covering might not get covered. I've accepted those areas as highlights, but not all types of gray will accept the color. It's still great and I would not want to discount a product where my hair may be calling for a different product to satisfy those peculiar areas.

The color is great not brassy at all. Easy to apply I have brown hair with red naturel hi lights and so getting the correct color was very difficult until I found this. Used with 30 volume. It's the best color I've ever had. Even with having professional's doing it. No chem. Rinse Needed. Ladies a tip after washing hair with conditioner only Not shampoo run cold water on it to seal. For the first two washes after coloring only use conditioner. This makes the color last a little longer. These are all tips that have helped me over the years. I've spent a ton of money only to find this all out on my own. They tell you don't wash hair for two day's well if your like me. I can't go without washing my hair so conditioner is a better option.

I love this dye! I have allergic reaction to any black or dark brown dye except for this one. I am going to stock up on it since I like my hair dark.

Good product

My mom has grey hair and a scalp that is super sensitive to dyes but this stuff doesn't burn or make her scalp itch! Greys are covered but show up a few shades lighter so it looks like highlights. Color doesn't fade either!