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Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. Citizen combines a bold and sporty look with light-weight Super Titanium creating a timepiece that is not only great looking but comfortable to wear. Created from Citizen's proprietary Super Titanium technology with a surface hardening finish called Duratect. The Ti+IP timepiece is 40% lighter than stainless steel and 5 times harder to resist scratches, perfect for the man on the go.
J**E
I'm lovin' it!
I have had the watch for a couple of months now and it is my everyday watch. I was a bit skeptical about the titanium scratching, since I have a 20 year old Citizen titanium watch that is pretty scratched up. All my watches seem to wear under my wrist where the watched touch my desk, so I decided to put small pieces of Magic Tape over the clasp and in the squares in the links. The tape blends nicely with the color of the strap, and unless you knew it was there, you wouldn't notice it. I expect the band to be blemish-free for some time.The watch itself it a pleasure to view. I enjoy the titanium/blue face color scheme very much. The hour indicator and the arms glow very bright in the dark, which surprised me when I first noticed it.I don't expect my review to change much, but I will update it in the future. If you have or are considering purchasing this watch, I am interested in buying your unused links. Johncrtt at hotmail dot com.
J**D
My first Citizen Eco Drive lasted 22 years, I expect to get similar results from this one.
I hated having to retire my original Citizen Eco Drive titanium watch after 22 years of service. It was the first nice thing I bought myself after I was hired at my first full time job. This one is effectively the same, albeit with a sapphire crystal (old one was acrylic) and a blue background. I also immediately switched out the titanium bracelet for a standard nato band as it is more comfortable to me. I wear my watch nearly 24/7 and that includes time wrenching on old cars, metal fabrication in my shop, yard work, you name it. My last one caught a lot of abuse and while it had some chips and scratches it never leaked or required any service through its entire life cycle. Over the last two months, this one has been smacked against a few surprise door knobs as well as rubbed against a firewall or two while running new fuel lines and wiring harnesses. There is not a single mark on it and I fully expect to exceed the performance that my previous Citizen watch set as a standard.
L**N
Issues after 4 months
After about 4 months the second hand started an irregular ticking pattern, and the chronograph stopped working. Doesn't keep time, has lost two days since this started happening 5 days ago. Will take it to a repair shop and update later
T**M
Stagnant second hand and cheap date
I like the look and lightweight feel of the watch. Haven't worn it long enough to see if the titanium band holds up better to scratches than the previous stainless steel ones I've owned. I am disappointed that the large second hand is only for the chronograph and is stationary during normal watch use; the small circle at the 6 o'clock position contains the second hand for the time. This seems backwards and pointless to me as when i glance at the watch and see the large hand stopped, it makes me think the watch has malfunctioned. Also, the date always goes up to 31 so on shorter months you need to manually reset to the correct date. These 2 features have made me decide to return it.
B**Y
Very nice watch
This is a very nice watch. I especially like that the dial can be seen in the dark. The blue face makes the watch very attractive. It appears to be very well built & durable.
M**I
Great light weight watch
I got this for my husband for Christmas. He hates watches because they are heavy and they bother him. I decided to get him this watch to try, and he loves it! Says its like wearing nothing! Its light and stylish almost feels fake! Finally a watch he will wear and not complain.
T**S
Not what I expected
I have never owned a citizen before, but I assumed they were a good watch. The watch is O.K. but it seems pretty lite and simple. After reviewing the website to see how to set the watch I still don't know how to change the three small dials on the watch. I do like the fact that it is charged by light - I guess we'll see how that works.
N**F
Great watch
It's a great watch, very lightweight but also sturdy at the same time. The reason it's 4 stars is because where clasp bends it rubs on one of the links and wears off and gets on your arm.
J**Z
Buen reloj pero sin respaldo para su uso eficiente
El reloj está muy bonito sin duda pero no me llegó el manual del usuario y no puedo aprovechar todas las funciones que tiene este reloj la página web que se menciona que viene algo sobre sus funciones no está trabajando es decir no funciona ustedes que me sugieren que puedo hacer???
Trustpilot
1 week ago
5 days ago