Advertising Campaign Design 1st Edition

Textbooks are such a sketchy industry. This is a rather disorganized, rambling book that no one would purchase unless required to for a course.Its illustrations, rather than successful advertising, are pencil drawn ad concepts by students. seemingly from the 80's. Including such witty copy as "Toothpicks: so simple, yet so necessary."Keen observations include such gems as "sometimes, a brand’s name becomes so closely linked and representative of a product category that it becomes a generic label for the entire category; such is the case with Kleenex, Wite Out, or Xerox, to describe any kind of tissue, copy correction fluid, or photocopy." Or, " Using photographs in any ad is both expensive and time-consuming."Just check out the dates from the bibliography: 1998. 1993. 2007. 1989. 1997. 2004. 2007, 2009. 1997. 1998. 1995. 1999. 2002. 1970. Another dusty, outdated text that was quickly "updated" with an assortment of references to "online articles" and "social media" and that quirky generation, "Generation Y or Millenniums."