---
product_id: 25100691
title: "Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors"
brand: "crown business"
price: "₱3818"
currency: PHP
in_stock: true
reviews_count: 12
category: "Book"
url: https://www.desertcart.ph/products/25100691-creating-competitive-advantage-give-customers-a-reason-to-choose-you
store_origin: PH
region: Philippines
---

# Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

**Brand:** crown business
**Price:** ₱3818
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors by crown business
- **How much does it cost?** ₱3818 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/25100691-creating-competitive-advantage-give-customers-a-reason-to-choose-you)

## Best For

- crown business enthusiasts

## Why This Product

- Trusted crown business brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

## Images

![Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Image 1](https://m.media-amazon.com/images/I/41jElL6yUkL.jpg)
![Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Image 2](https://m.media-amazon.com/images/I/41u+53VgQ+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Game changer!
  

*by L***T on Reviewed in the United States on June 26, 2020*

I read both Creating Competitive Advantage and Relevant Selling and found them both extremely helpful.  As a business owner, this book gave me real tips on how to differentiate my business from others.  It is an easy read and one that every business owner and member of a sales team must read.Avoid commoditizing yourself.  This book is full of great tips that are a game changer for all size businesses.  Many people recommended this book to me.  I am so glad I finally read it!  The author understands what businesses need to communicate their strengths to prospective clients and gain a competitive advantage.

### ⭐⭐⭐⭐⭐ 







  
  
    Most Businesses Can't Properly Identify Their Competitive Advantages - This Book Shows How to Accurately Evaluate Your Business
  

*by R***D on Reviewed in the United States on February 15, 2016*

I am a business consultant and have read many business books. I am always searching to mine some nugget of truth that not only impacts my approach to my clients but will enhance my business model. Creating Competitive Advantage exceeds that criteria. Author Jaynie L. Smith hits the bulls eye by revealing that most companies can’t successfully identify their competitive advantages (CA’s) and in turn can’t properly promote and grow their business. Jaynie asks the right questions to help the business leaders drill down to who they really are and how they are different or better than their competitors. Once the CA’s are identified then a marketing plan can be created around this proper foundation. This leads to positive business growth and sense of empowerment with a feeling of confidence that the business is going in the right direction.Once a business creates a list of CA’s it is important that they are verified by their customer base. Because the only perceptions that matter are those of the customer. This book is great mix of theoretical and practical examples from the hundreds of business clients she has served. It is a “must read” book for any business leaders library.

### ⭐⭐⭐⭐⭐ 







  
  
    A "must" for any sales or sales management library, whether for newer or more experienced salespeople
  

*by D***. on Reviewed in the United States on November 8, 2017*

An insightful book that helps crystallize some intuitive concepts and also outlines how to put them into practise in ways that will help achieve positive results. The ideas and applications stand up equally for those in a professional ("institutional") sales position or in a more entrepreneurial role. Likewise, I found this valuable even after 25+ years in sales and sales management positions but I can see how those with less experience can benefit. I'd put this as a "must" for any sales or sales management library.

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-03-14*