Oneworld Publications Priceless: The Hidden Psychology of Value

Most busuness owners don't think to much about price but it cana make a long term difference in profit and success. Sometimes selling cheap is bar sometimes selling expensive is bad you should test it.

This is an excellent book which is easy to read and full of real life examples. If you have read about the work of Kahneman and Tversky, and have a passing familiarity with Prospect Theory and Behavioural Finance then you will perhaps have covered some of this material before. Nevertheless I can’t down-rate the book just because you are widely read!The physical book is well constructed with clear typeface on matt paper, but the drawings are disappointingly bad (blurry and close to unreadable in places). The book says it is printed and bound in Finland at the front, but near the back it says it is printed in Great Britain by Amazon!

Entertaining and informative throughout. Poundstone is a great writer and seems to know and understand everything. He wrote the incredible Prisoner's Dilemma, and this is just as good. Well, almost.

As with many of these types of book, the whole thing could have been condensed into 20 pages or so, but has been expanded to over 200. Far too much anecdotal and biographical detail about various economists and psychologists and too little in the way of useful or interesting concepts.

A very interesting read.