What does '(dir)' mean in some of the color names?

It means it is a direct dye. Direct dyes are dyes to dont have to mix with developer and are almost always semi-permenant.

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🌸 Flaunt fearless pink vibes that last and nourish!

GENTLE ON HAIR - 100% ammonia, peroxide, and PPD free formula keeps your hair healthy and happy.
CONDITION COLOR - Infused with conditioning agents for silky, soft strands while you color.
VIBRANT FLAMINGO PINK - Make a bold statement with eye-catching, mixable color that turns heads.
COMPACT TRAVEL READY - Perfect 100 ml tub fits your lifestyle—color on the go, anytime, anywhere.
BEST ON CHEMICALLY TREATED HAIR - Optimized for enhanced color payoff and longevity on pre-lightened hair.

La Riche Directions Flamingo Pink is a 100 ml semi-permanent hair color designed for vibrant, long-lasting results especially on chemically treated hair. Free from harsh chemicals like ammonia and peroxide, it conditions hair while delivering bold, mixable shades for a personalized look.

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.