Challenger organizations are those companies which are disrupting their market and taking serious market share from their more established competitors. Such companies typically have an ambition beyond the conventional resources available to them. They are innovative and radical, and most enjoy significant and sustained periods of growth. This book analyses the practices and disciplines that underpin the successful challenger organization. In particular, it looks at the leadership skills and the organizational culture required for companies to become challengers in their marketplace. Written by one of the few consultants who specializes in and works with such companies, this book will challenge conventional business thinking to the core.
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