How does the Deep Cleansing Shampoo help hair?

The Deep Cleansing Shampoo removes impurities and greasiness.

What type of hair does the Deep Cleansing Shampoo work on?

The Deep Cleansing Shampoo works on all hair types.

What does the Style Range smell like?

This fresh and elegant fragrance is composed of a bouquet of white peony, fresh leaves accents, rose, freesia blossoms, and powdery violet over a background of creamy musk and yellow woods.

Are all Authentic Beauty Concept products vegan and cruelty-free?

Yes, all formulas are vegan and cruelty-free. Authentic Beauty Concept products are all certified with the Vegan Society & PETA*. *Sources: Vegan Society, Agreement# 023401-19, 9/2020; PETA, Agreement# 00354648 3, 1/27/21 - 1/28/22

What does ‘free from’ stand for?

We believe that what we leave out is as important as what we put in. Our products are vegan as well as free from sulfate surfactants, parabens, silicones, mineral oils and artificial colorants.