Farm Don't Hunt: The Definitive Guide to Customer Success Paperback – February 21, 2016

It is well structured and a worthy read for those managing clients and portfolio. I found a good amount of useful information.

this book is a thorough introduction to the farm model for customer success. It's a quick read and offers some nice bullet points as checklists to guide beginning work. Consider this a gateway book to stir the pot mentally. You can then try to apply some of the concepts and find more comprehensive or detailed materials.

This book is definitely handy for all individuals who try to understand Customer Success business.Me as a non native, his beautiful metaphors and clear grammatical structure helped me to read through.

This book has some really good nuggets for anyone wanting to get an intro into customer success. It's an easy read that gets right to some basic ideas and delivers them in a way that's easy to digest, using scenarios and anecdotes. It's almost like several PowerPoint decks put into a book. I personally found some good items in here in looking for info on Customer Success coming from a Professional Services background.That being said, the book is short to the point of seeming rushed. There's lots of blank pages and reused graphics that make it seem like they needed to fill space to get it out the door. Also, the editor missed a lot of things before sending this to print.My takeaway, if you want a basic understanding of what a Customer Success organization is, this is for you. If you are actively involved in one or looking to start one up, this will not get you what you're looking for.

CSM transcends SaaS business models and is equally relevant to on premise technology, although the latter is typically not addressed. This, imo, is because traditional procurement models in enterprises expect a different engagement model only because that's what they're tooled up for. That's not to say CSM isn't the solution nor that the practical guidance here can't be applied similarly, only that it's largely not discussed. This is probably commentary on the the state of CS more generally than the book. Regardless, great and effortless read. Thanks!

Very insightful and have found tremendous value in the insights. Love the stats on cost to renew and cost to upsell.

I found the book an interesting read and great introduction into the field. With such a broad area, it doesn't go into a high degree of detail on specific tasks, however, it does provide a great overview of the end to end nature of the customer success team within the business - especially for people that have only been exposed to a subset of the roles and responsibilities in their previous positions.

A wealth of CS knowledge and wisdom is effectively distilled and deliver with little fluff in this excellent learning experience.Highly recommended for experienced CS professionals, as well as those beginning or transitioning into the field.

This book is great as an introduction to the key concepts around Customer Success and the idea of “farming”. It covers many areas, with examples and suggested metrics. It is not an in depth analysis of the topic, but that is also the reason why it’s helicopter view works so well. If you’re new to the topic, or even experienced but looking for a simple refresher, this book is an excellent choice. It is very SaaS centric.

Ce livre m'a énormément servi à appréhender le rôle de Customer Success Manager. Il fournit des informations très détaillées et des exemples qui sont immédiatement applicables à ce rôle.Je lui reprocherais juste de ne pas parler des partenaires (ESN, ...) qui sont des acteurs très importants dans l'intégration des solutions chez les clients.

This book brings all important information about customer success in a very good conclusion.Especially the metaphor of growing trees is very nicely done and guides thru the hole book.I really recommend the book - some deep dive details are missing, but this is a definition guide.Best for creating a customer success team.What really bothers me was the poor book-binding done by Amazon books.Mine fall apart as I started working with the book. The book is a book to work in so I anticipate to deliver higher quality.

The book provides an excellent insight into the customer success profession journey and would be a crucial aid to all new CSMs as well as CSM aspirants, due to the holistic view and structured layout.

The author somehow managed to stretch a 3-pager out to a book. Good on him for making a buck I guess. Low information density content.