---
product_id: 292159873
title: "Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types."
brand: "smart beauty"
price: "₱4279"
currency: PHP
in_stock: true
reviews_count: 7
category: "Smart Beauty"
url: https://www.desertcart.ph/products/292159873-smart-beauty-amethyst-purple-hair-dye-permanent-with-anti-breakage
store_origin: PH
region: Philippines
---

# 100% vegan & cruelty-free 100% grey coverage Salon-grade plex tech Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types.

**Brand:** smart beauty
**Price:** ₱4279
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your look with vibrant, ethical color that cares as much as you do.

## Quick Answers

- **What is this?** Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. by smart beauty
- **How much does it cost?** ₱4279 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/292159873-smart-beauty-amethyst-purple-hair-dye-permanent-with-anti-breakage)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete At-Home Kit:** Includes color, developer cream, gloves, and easy step-by-step instructions for salon results.
- • **Ethical & Clean Beauty:** Vegan formula with no animal testing, aligning with conscious lifestyle values.
- • **All Hair Types Friendly:** Formulated to work on diverse hair textures including chemically treated, Afro, and Asian hair.
- • **Vibrant Amethyst Purple:** Rich, long-lasting permanent color that covers grey hair flawlessly.
- • **Salon-Quality Plex Technology:** Rebuilds hair micro-bonds for stronger, healthier strands while coloring.

## Overview

Smart Beauty Amethyst Purple is a permanent hair dye kit featuring advanced anti-breakage Plex technology that strengthens hair while delivering rich purple color with 100% grey coverage. This vegan, cruelty-free formula suits all hair types and offers an accessible salon-quality coloring experience at home, backed by clear instructions and ethical sourcing.

## Description

Smart Beauty Amethyst Purple is a long-lasting permanent hair color hair dye kit offering purple hues. Its unique formula includes anti-breakage Plex hair care, which fortifies hair strength and condition while coloring, reflecting the brand's British heritage and commitment to high-quality, satisfying hair care products. The dye is designed to be gentle, aiming to minimize damage thanks to the anti-breakage Plex Hair ingredients, but a strand test is recommended to ensure hair integrity. For even application, start at the roots, comb through to the ends, and ensure a consistent spread of color for a uniform look. The purple hair dye product boasts excellent coverage for grey hair and is suitable for use on various hair types, including chemically treated and different textures like Afro and Asian hair. This hair color for women provides a rich, enduring shade, and is equally suitable as a dark purple hair dye for men. The hair dye is also a vegan product, aligning with ethical beauty standards by being free from animal-derived ingredients and cruelty-free. Smart Beauty Pure Purple permanent hair dye can be left in the hair for 30 minutes according to the enclosed simple instructions. In the case of bleached or previously colored hair, follow the specific guidance provided to achieve optimal results. If you're concerned about a possible reaction to the product, it's vital to perform a patch test 48 hours before full application and consult a medical professional if any adverse reactions occur. To maintain the intensity of the purple color, it is advised to use hair color-protective hair care products, limit washing, and reduce sun exposure. This careful maintenance will help preserve the vibrant color purple and the health of your hair after using Smart Beauty hair dye purple permanent.

Review: نفس اللون لكن عليكي عمل تشقير بالاول لحتى يزبط اللون ويطلع نفسه.
Review: Definitely not permanenet - This product was very disappointing. At first I achieved the colour of purple I've been searching for for months. It was a wonderful shade, even on dark (dyed) hair. However this was short lived and within 2 washes my grey/white was showing at the roots and the length of my hair had turned a strange washed out pinkish colour. It wasn't cheap, yet it performed worse than any cheaper purple dye I've tried in the past. I will not be purchasing this product again.

## Features

- Transform your hair color with this fashionable Amethyst Purple permanent hair dye. Smart Beauty hair coloring kits use the latest salon quality hair coloring technology and make it accessible and affordable for home use.
- What is Smart Plex? You may have seen ‘plex' in professional salons. Described as ‘the single most important development in hair color' plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger.
- Choose with confidence. All our Smart Beauty hair color products, formulations and ingredients are sourced to meet the latest EU/UK Cosmetic Directives' rules and regulations. All Smart Beauty products are Vegan hair dyes and not d on animals
- This kit contains 50ml of Smart Beauty permanent hair color with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and following the safety instructions, mix the color thoroughly with the cream, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use conditioner. If your hair is thick or long, two pack may be required.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QCP9X1R |
| ASIN  | B07QCP9X1R |
| Best Sellers Rank | #31,646 in Beauty ( See Top 100 in Beauty ) #437 in Permanent Hair Color |
| Customer reviews | 4.0 4.0 out of 5 stars (5,778) |
| Date First Available  | 20 June 2019 |
| Item model number | Amethyst Purple Permanent Hair Dye |
| Item model number  | Amethyst Purple Permanent Hair Dye |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Product Dimensions | 8.99 x 5.99 x 16.99 cm; 200 g |
| Product Dimensions  | 8.99 x 5.99 x 16.99 cm; 200 g |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Purple
- **Item form:** Cream
- **Package information:** Bottle
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 1](https://m.media-amazon.com/images/I/716mdwr38ZL.jpg)
![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 2](https://m.media-amazon.com/images/I/819AVxWFq4L.jpg)
![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 3](https://m.media-amazon.com/images/I/81QgM3-N33L.jpg)
![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 4](https://m.media-amazon.com/images/I/81QgliFyYoL.jpg)
![Smart Beauty Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Colour, For All Hair Types. - Image 5](https://m.media-amazon.com/images/I/81ZBVKzb1eL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by ل***ل on 8 April 2024*

نفس اللون لكن عليكي عمل تشقير بالاول لحتى يزبط اللون ويطلع نفسه.

### ⭐⭐ Definitely not permanenet
*by D***R on 4 January 2022*

This product was very disappointing. At first I achieved the colour of purple I've been searching for for months. It was a wonderful shade, even on dark (dyed) hair. However this was short lived and within 2 washes my grey/white was showing at the roots and the length of my hair had turned a strange washed out pinkish colour. It wasn't cheap, yet it performed worse than any cheaper purple dye I've tried in the past. I will not be purchasing this product again.

### ⭐⭐⭐⭐⭐ Review
*by K***H on 6 September 2021*

I have previously had my hair dyed red by a professional, but being unable to get to a salon again during these times, I took the chance to touch up my hair at home. I also decided I wanted something more orange-red than the dark-red I had. This is definitely a bright orange shade, but after a few washes fades down a bit. I love it and have already ordered again.

## Frequently Bought Together

- Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, purple Hair Color, For All Hair Types. Smart Beauty
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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-01-30*