It Cosmetics CC + Illumination SPF 50+ (Fair)

The "Illumination" foundation gives the perfect balance of coverage and radiance, leaving my skin looking smooth, even, and naturally glowing. The illumination isn’t glittery or over-the-top; it’s a soft, luminous finish that makes my skin look healthy and refreshed. The formula blends effortlessly and provides impressive coverage for redness and uneven tone while still feeling lightweight and comfortable on the skin. It wears beautifully throughout the day without settling into fine lines, and my skin stays hydrated and radiant for hours. I also love that it includes skincare benefits and SPF, making it a true all-in-one product. It layers well with other makeup but also looks fantastic on its own for an easy, polished look.

The best coverage ever! Is easy to apply and only need to use the tiniest bit to have full coverage. I use a brush to apply. Place about 1/2 pea size on the brush and start by dabbing lightly on forehead, each cheek and chin. Then blend in with the brush. I'm in my 60s and it doesn't settle into wrinkles. I leave the remainder of what's gathered on the brush for under eyes. Too much there will show wrinkles. It's great! The only issue would be price and how short the expiration date is. If you toss it then, you'd be throwing away a lot of product. It's not like others in the amount worn so it lasts a very long time. Getting the color right can be an issue. I went lighter than what looked ok on the charts and it's perfect. There's a difference between shades and it's not subtle, so I recommend trying one shade lighter. But, everyone's different. A great, healthier foundation that I absolutely love and will stick with!

A little goes a long way. This stuff gives good coverage. I like to press a setting powder over it so that I'm not so shiny and glossy looking. It is not matte cc cream so a powder helps set it in and makes my skin look better. The spf in it is the kind that irritates my skin and gives me acne. I only wear this on occasion due to that. I will not purchase again because of this. If you don't mind the spf ingredients and don't have sensitive skin then you should be fine.

Great same one as they have in the Ulta Beauty stores

I love this IT foundation. Goes on very smooth and covers my blemishes.