Charles WorthingtonColourPlex Toning Violet Shampoo, Blonde Shampoo to Tone and Brighten, Purple Shampoo for Blonde Hair, Blonde Toner for Women and Men, Salon Shampoo for Blondes, 250 ml

i’ve tried all purple shampoos out there. let me tell u, this is the one.I’ve been using it for about two years and I was shocked when I read these reviews when I ordered it from amazon after running out again.I rub it in my hair under the shower sometimes as a shampoo sometimes after shampoo and I leave it in for as long as possible, but a minimum of 5-10 minutes, the longer the better.I get it, there are purple shampoos that work faster, but they almost always leave your hair looking purple. this one however does not, I have ice white blonde hair and it’s seriously the only shampoo to make my hair look cohesive especially after many root retouches (it’s just never the same kind of lift) and just gets rid of the yellowy tones with ease. and doesn’t feel like u are ruining your hair like other shampoos do. the perfect white color, it’s seriously the best.give it a fair chance

I use this shampoo and conditioner once a week to keep my white hair shiny and bright. This does not give a blue tinge like the ultra violet.

Nice smell , leaves hair soft, does what it says good buy

Kinda underwhelming. The shampoo makes no difference on even slightly brassy hair.

I tried this conditioner and shampoo together and found them to be ok, nothing great but they aren’t expensive so I guess you get what you pay for.The small is subtle, almost nonexistent really. The product comes out purple but turns to white when rubbed in, the lather just goes white. It leaves no purple residue on my hands, unlike Exquista Purple Toning Shampoo for Blonde Hair which is much more expensive but worth the money.Over all it’s ok but nothing special, even when left on for 3 to 5 minutes it didn’t lift my hair that much.