TW Steel stands unique amongst its competitors concentrating exclusively on continuing to develop and lead the oversized watch market established with the introduction of its first collection in 2005.TW Steel, the name meaning 'The Watch in Steel,' has rapidly established itself as a big, bold lifestyle brand. Its collections are reflective of, and available for all tastes and occasions without compromise to design or build.Successfully combining design and innovation, TW Steel offers a defined sense of individuality with style and quality assured.Put simply, wearing a TW Steel makes a powerful statement.HISTORYJordy and Ton Cobelens, the founders of TW Steel and CEO and Chief Design Officer respectively, saw an opportunity and seized it through the creation of TW Steel in Amsterdam in 2005.They developed four high-quality watch models with a striking, trendy oversized design and an affordable price point. The models were a big hit. From the moment TW Steel launched in The Netherlands, the brand proved to be a success. With 120 different models in the collection, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name.TW Steel is currently available in over 85 countries and counting, with leading sales in key areas such as Europe, North and South America and Asia. The company's core values combine modern design with advanced and reliable technology. The two dots in the TW Steel logo are the graphic representation of this philosophy.
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