---
product_id: 318757510
title: "L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "₱2547"
currency: PHP
in_stock: true
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.ph/products/318757510-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color
store_origin: PH
region: Philippines
---

# Rich, long-lasting color spectrum Vitamin E nourishes, prevents dryness UV filter protects against fade L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** ₱2547
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with color that won’t quit!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** ₱2547 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/318757510-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Formula:** Enriched with Vitamin E to keep hair soft and healthy, not dry
- • **Luminous Shine Boost:** Delivers a salon-quality glossy finish with every application
- • **UV Protection Shield:** Built-in UV filter guards color from fading under the sun
- • **Gray Coverage Mastery:** Seamlessly covers grays for a flawless, natural look
- • **Fade-Defying Brilliance:** Locks in vibrant ash blonde hues that last for weeks

## Overview

L'Oreal Paris Superior Preference 8A Ash Blonde is a permanent hair color designed for professionals and trendsetters seeking rich, fade-defying color with radiant shine. Enriched with Vitamin E and a UV filter, it nourishes hair while protecting color from fading and dryness, delivering long-lasting gray coverage and salon-quality luminosity.

## Description

Superior Preference Fade-Defying Color creates a rich long lasting color spectrum with luminosity, shine and beautiful gray coverage. It is enriched with Vitamin E and UV filter to help color defy fade out and dry out.

Review: My favourite box dye! Iv been using it for half a year now, I use it once a month. It doesn’t damage my hair at all, and it actually feels very nice after using it.
Review: Ok so i thought this color will enhance my blonde highlights but instead it made them look more darker and it messed up my whole balayage look plus it left my normal hair with a dry damaged brassy look. So for me it was a total disaster:( The delivery of the seller was fine though and no issues in the seller work at all.

## Features

- It creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage
- It is enriched with vitamin e and uv filter to help color defy fade out and dry out.
- It is ultra long-lasting color and shine system

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOSFHG |
| ASIN  | B000KOSFHG |
| Best Sellers Rank | #65,056 in Beauty ( See Top 100 in Beauty ) #890 in Permanent Hair Color |
| Customer reviews | 4.6 4.6 out of 5 stars (2,334) |
| Date First Available  | 7 August 2012 |
| Is Discontinued By Manufacturer  | No |
| Item model number | CX |
| Item model number  | CX |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions | 6.1 x 9.14 x 15.75 cm; 11.34 g |
| Product Dimensions  | 6.1 x 9.14 x 15.75 cm; 11.34 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 8A Ash Blonde
- **Item form:** Permanent
- **Package information:** Box

## Images

![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/61RFUKT7+gL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/81-mxINbA9L.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/8110dLDChML.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/81arb87rfuL.jpg)
![L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/81lX3Jynb1L.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by K***D on 4 April 2025*

My favourite box dye! Iv been using it for half a year now, I use it once a month. It doesn’t damage my hair at all, and it actually feels very nice after using it.

### ⭐⭐ Review
*by A***E on 4 June 2016*

Ok so i thought this color will enhance my blonde highlights but instead it made them look more darker and it messed up my whole balayage look plus it left my normal hair with a dry damaged brassy look. So for me it was a total disaster:( The delivery of the seller was fine though and no issues in the seller work at all.

### ⭐⭐⭐ Review
*by J***S on 16 August 2013*

It may be good for some people, however I was advised not to use it on my hair as i have brown hair with highlights. So the product is good for blonde hair just not for me. Company good though and delivered quickly

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8A Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 8 Medium Blonde, 2 Pack (Packaging May Vary)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.ph/products/318757510-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color](https://www.desertcart.ph/products/318757510-loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color)

---

*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-01-22*