Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

Amazing , in-depth and objective account of the creation of the trillion dollar value brand by the sheer ingenuity and genius of one person , The Iconic Jeff Bezos and how he overcame challenge after challenge and in a ruthless and genius way built his brand in less than 2 decades

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Author captures the amazing story of Amazon and its founder exceptionally well along with interesting behind the scene anecdotes. Well balanced portrait. Recommend.

Eine gute Story, wenn man sich für Internet, E-Commerce und Unternehmertum interessiert. Sicherlich muss man bei solch Büchern immer selbst mitdenken, ob tatsächlich alles so war/ist. Gefällt mir.

Muitas dúvidas se é algo original , letras muito pequenas e pouca qualidade na capa em geral . Conteúdo igual mas deixa algumas duvidas

Excellent coverage of Amazon beyond its traditional retail business

The book gives you good details of the key mega project and initiatives on which Bezos and team worked upon. The development stories of their product development like of Alexa, Go Store and, AWS to name a few. Very interesting facts and how the team had taken head on competitors is also well written. For the ones whose life has changed with Amazon's product line in any which ways with enthusiasm should read this. A must read i would say.