--- product_id: 32771616 title: "Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders" price: "₱5977" currency: PHP in_stock: true reviews_count: 8 url: https://www.desertcart.ph/products/32771616-business-essentials-for-strategic-communicators-creating-shared-value-for-organization store_origin: PH region: Philippines --- # Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders **Price:** ₱5977 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders - **How much does it cost?** ₱5977 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/32771616-business-essentials-for-strategic-communicators-creating-shared-value-for-organization) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders: 9781349481880: Ragas, M., Culp, E.: Books Review: In 1988 I'd have run from this book; In 2015 I sought it out... - Culp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly. In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful... A few decades later, an abrupt pivot into working with startups and investors, coupled with a healthy mix of panic and ignorance sent me scrambling for a B101/2 resource. Thankfully, I found one here. Straightforward, well-researched and written like your dad trying to offer you genuinely helpful advice, "Business Essentials" should be, in my professional opinion, on the quick-reference shelf of every professional communicator, young or old. Whether you work with investors, a corporation, non-profit, brands or an agency, there is something here for you. If I return to teaching, this will be required reading for my students as an entire semester's curriculum lay within. Disclaimer: I worked with Ron Culp previously, and he has graciously served as one of my professional mentors for the past decade. Nevertheless, I was prepared to be a brutally honest critic - as my expectations of this book were astronomical. I am pleased to say those high expectations were met. Review: Great business introduction for ANY non-business professional - This text centers its context around corporate communications professionals, but the business fundamentals explained within are good for any corporate professional without a business education. Surprisingly well-written and engaging for an academic text, the authors break down all the fundamentals one might need to know working in a business environment. They explain the concepts in terms almost anyone can understand, and point the reader to appropriate resources for further learning. Well worth the purchase - I am a technology professional and read this on my own time, outside of work and academic pursuits, and ultimately recommended it to several peers. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,543,319 in Books ( See Top 100 in Books ) #51 in Public Relations (Books) #773 in Systems & Planning #3,391 in Leadership & Motivation | | Customer Reviews | 4.3 4.3 out of 5 stars (64) | | Dimensions | 5.51 x 0.53 x 8.5 inches | | Edition | 1st ed. 2014 | | ISBN-10 | 1349481882 | | ISBN-13 | 978-1349481880 | | Item Weight | 10.7 ounces | | Language | English | | Print length | 231 pages | | Publication date | December 17, 2014 | | Publisher | Palgrave Macmillan | ## Images ![Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders - Image 1](https://m.media-amazon.com/images/I/71MULHIhOmL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ In 1988 I'd have run from this book; In 2015 I sought it out... *by P***Z on April 16, 2015* Culp and Ragas clearly point out: Times have changed and the roles of and expectations for professional communicators has grown accordingly. In my college days of the 80s, the only "business" course I took was aptly named, "Business For Non-Business Students." At the time I was grateful... A few decades later, an abrupt pivot into working with startups and investors, coupled with a healthy mix of panic and ignorance sent me scrambling for a B101/2 resource. Thankfully, I found one here. Straightforward, well-researched and written like your dad trying to offer you genuinely helpful advice, "Business Essentials" should be, in my professional opinion, on the quick-reference shelf of every professional communicator, young or old. Whether you work with investors, a corporation, non-profit, brands or an agency, there is something here for you. If I return to teaching, this will be required reading for my students as an entire semester's curriculum lay within. Disclaimer: I worked with Ron Culp previously, and he has graciously served as one of my professional mentors for the past decade. Nevertheless, I was prepared to be a brutally honest critic - as my expectations of this book were astronomical. I am pleased to say those high expectations were met. ### ⭐⭐⭐⭐⭐ Great business introduction for ANY non-business professional *by A***X on January 5, 2021* This text centers its context around corporate communications professionals, but the business fundamentals explained within are good for any corporate professional without a business education. Surprisingly well-written and engaging for an academic text, the authors break down all the fundamentals one might need to know working in a business environment. They explain the concepts in terms almost anyone can understand, and point the reader to appropriate resources for further learning. Well worth the purchase - I am a technology professional and read this on my own time, outside of work and academic pursuits, and ultimately recommended it to several peers. ### ⭐⭐⭐⭐ Four Stars *by S***N on January 22, 2016* Easy to understand. ## Frequently Bought Together - Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders - Cases in Public Relations Management: The Rise of Social Media and Activism - The Associated Press Stylebook: 2022-2024 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ph/products/32771616-business-essentials-for-strategic-communicators-creating-shared-value-for-organization](https://www.desertcart.ph/products/32771616-business-essentials-for-strategic-communicators-creating-shared-value-for-organization) --- *Product available on Desertcart Philippines* *Store origin: PH* *Last updated: 2026-05-25*