Arm & Hammer 100% Natural Whitening Protection Toothpaste, Baking Soda Teeth Whitening Toothpaste for Superior Stain Removal, 75 ml Tube

Brilliant toothpaste leaves teeth super clean, strong feeling, bright, polished and white as a natural pair of teeth can be. Bought it on a whim as was on offer and will not go back. Great value, excellent dental care and comparable to Marvis which is double the price.

I bought this toothpaste since I was suggested it by a pharmacist as I have sensitivities to sodium lauryl sulfate, and it did not let me down. I was worried this toothpaste would have a strange texture because of the baking soda or it wouldn't foam because of the lack of SLS, but it is perfect and I have no problems with it.The fluoride content is high enough to properly clean your teeth and it leaves you with fresh minty breath which I really like. It doesn't foam as much as other toothpastes with SLS in, however that isn't personally an issue for me. It has massively helped with my sensitive ulcer-prone gums, and it tastes great. I will be making this my new toothpaste!

good stuff. Clean regularly and watch the results.

Love this toothpaste! I’ve tried it now for a week before writing this review, it has a nice fresh mint flavour without being overpowering. To used a manual and electric toothbrush with this toothpaste and have had great results. After the second use I noticed it had lifted surface stains and my teeth appeared whiter. I drink coffee and soft drinks daily so was looking for a toothpaste to combat those consequences. I have tried many branded and own brand ‘whitening’ toothpastes, including other arm and hammer ones and have had the best results with this baking soda one. I like that there are less ingredients than most others and the price is reasonable. Will definitely be switching to this from now on

I have tried many toothpaste and I have to say this one is one I like, sodium fluoride, great value for money very effective and nice smell, texture is ok.

Product works ok and tastes pretty good. Problem is I purchased it after reading reviews stating it was flouride free. It is NOT flouride free. Not as bad as your normal toothpastes ingredients wise though.

good service and quick delivery

Really like this toothpaste.It does make my teeth feel like they've had a spring clean every time I use it.Teeth are a little cleaner,been using under a week.Bought two,have one to someone who tends to count vegan products but they were impressed too.Tried to give five stars but it kept bouncing around and would not allow it.Will buy again.