The prestigious Italian fashion house of G.U.C.C.I. launches a new collection of fragrances under the creative director of Frida Giannini. It comes out in May 2012 named Flora by G_U_C_C_I Garden Collection. The collection includes five most important blossoms outlined on the legendary G_U_C_C_I scarf designed by Vittorio Accornero for Princess Grace of Monaco. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet. "It's a sort of bouquet of scents," said Giannini for wwd, "So Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because there's a sort of euphoria in mandarin, since it's such a sparkly fruit." In the process of making these fragrances, it was very important to distinguish them from one another. The idea is that each fragrance should reflect a facet of the same woman. The fragrances come in elongated hexagonal shaped bottles with transparent rather than gold stoppers.
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