John FriedaSheer Blonde Go Blonder Shampoo and Conditioner Set, 8.3 Ounce Gradual Lightening, In Shower Lightening Treatment, For Natural or Color-Treated Hair, with Citrus and Chamomile

I love this product! It makes my hair feel soft and shinny. It also helps keep my color longer in-between coloring.

Great product. Fair price. This is a go to for Blonde hair

I noticed a difference from the first wash and it got brighter each time. My pictures are from 2nd wash to 6th wash. I used the shampoo and conditioner, leaving each in for 5 minutes before rinsing. After my shower I used the go blonder spray before I dried and straightened my hair. It did make my hair more course so I was sure to use a good moistening shampoo/conditioner and alternate between then with each shower.

Works good if you use it consistently!

good deal fast shipping

I'm 65 and I get a foil hi lighting at 120 bucks. Well, root grow out always looks ok for a little while then, not so much. So I tried this and it started lightening my roots and made the blond really pop to where I haven't been back to salon for 4 months. I'm a brunette so you can see the growth but this shampoo and conditioner made it look ok for way way longer. Dark brunette might've a little tougher. I'm a medium brunette and hate paying the money lol. But the salon people deserve the pay. Not saying they don't. I'm just cheap haha

I’m not sure it went 3 shades lighter, but it did go lighter. It didn’t make our hair as orange as sun-in tends to do. It definitely made our hair brighter. We’re not sure we would keep using it because it feels like it’s damaging our hair. It feels like hay after using it. I wouldn’t recommended using it every day…just a few times and then take a break.

My white hair turned grey again with harsh water! Nothing brought it back to normal. One use of go Blonder shampoo and conditioner, and Shazam!! White hair appearing! My hair feels soft and highlights are beautiful. Thank you, John Frieda!!