Entrepreneurship: Successfully Launching New Ventures (4th Edition)

Bruce Barringer and company did a magnificant job in writing this textbook. Each chapter was outlined phenomenally and the writing style of each was easy to comprehend. There was a great balance between text and visuals which was really beneficial as well. Also, I really enjoyed the features throughout the text that amplified the ups and downs of real-life business ventures. One final note I'd like to make is how there were a lot of great additional resources (helpful websites, trade show suggestions, businesses that provide specific information) to help in starting a venture.I don't give 5 stars too often but this textbook deserves it.

It was a great book.

Easy to read. Colorful. Simple text style and setup. Lots of real life examples. The cases at the end of the chapters are useful for assessing what you just read.However, the book could use some more in-depth breakdown of a Feasibility Analysis and a Business Plan.

Chalk full of information- great for college or even self study. This is one text I will be keeping for a while!

Overpriced

A lot of information given in a very effective way. Great examples and fun to read.

Great book

The book was new and in my price.Thanks for carrying this book.