Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success Paperback – February 17, 1998

Classic book about Southwest Airlines, history.

The authors chose a great company to write about!

I read this book when it was first published. Taking the values expressed to heart has allowed me to build exceptional, high-performance, teams. And I’ve accomplished this in multiple industries at both large enterprises and small companies.The message is so powerful I’ve purchased this book for every team member I’ve hired for more than 20 years, to help them understand the culture I’m hoping to build with their help.It’s getting a bit more challenging , though, as a new generation of workers would greatly prefer an electronic version.

Bought for an employee who didn’t get the book when hired.

This was a textbook for one of my college classes, good story of success for southwest airlines and teaches principles that can be applied to yourself. I'm not a huge reader but this was entertaining enough to keep me reading.

This book is great! It tells the story of how southwest airlines was created and up to 1996. now this may sound boring, but it's not. This story was told by a husband and his wife who do seminars in san diego. southwest does the opposite of how most businesses conduct their business. they are a people company where clearly they say that the employee comes first. southwest is not the biggest airline company, but they are the most profitable and most successful company on many fronts. they have never furloughed an employee and they started profit-sharing with every employee by choice. hard to explain this book. basically it's a totally new way to conduct business and to treat employees. easy to say that they are definately the funnest and most company to work for. This is a must read for anybody planning a small or large business. READ THIS BOOK!

Loved the book. Had to go and re-order another one. The quality of the binding was not up to par. I believe it was the sellers fault not the author or publisher of the book. We bought it great book just be careful that you get a fresh new copy.

Eh... I'm sure this book was much more relavent twenty year ago. The authors were definitely fans of the company but I guess that's why they wrote the book. A lot of time has passed since then, the company is under new management, and the industry has changed a lot since the publication. If you are interested in SWA from a historical perspective then it would be a good book to have on the shelf. As for reading up on the company today as a prospective employee or investor I'd stick to the internet.