L'Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)

This is one of the better blonde shampoos. Thank God it's not purple because I swear that purple stuff stains my hair. I like the unique deep floral smell that doesn't smell like typical shampoos. I was also using a different brand and my hair looked like a frizzy mop but this shampoo does not do that. It keeps your color nice and your hair smooth. I remember a lady in a drugstore telling me how much she loved this shampoo when I picked it out. It's a little higher price but well worth it.

I love this shampoo. It has helped repair my split ends, and it brightens my blond hair color. I've bought it for years.

Favorite shampooStopped using anything with sulphates - now top of scalp doesn’t itch anymore 🤷🏼‍♀️Smells wonderfulGood latherWorks like a charm on removing yellow from blonde highlights

It’s for blonde hair.. brings out the blonde colors in your hair. Softens your hair. Good product for the money

I bought this when I realized Shimmer Lights was stripping the toner out of my platinum hair. This product contains no sulfates so I don't need to worry about losing my toner and Manic Panic toner (which doesn't last long to begin with). This product has way less pigment than Shimmer Lights, it's a lavender compared with Shimmer Lights' dark purple, which is why I'm giving it four stars. I've only used it once, but my hair wasn't totally straw-like when I needed to keep the cuticle open to add silver color, so it's more gentle on my bleached hair. if I have any more comments in the future I'll update this review.

Effective shampoo and not to purple.

The pro is that Loreal makes the best shampoo and conditions but there is a con.The con is the price, it can be expensive or anywhere from $10-15 for not a huge amount. Compared to other conditioners and shampoo companies, they charge more but what you pay for is what you get. It does not stripe the color and your hair will have that silky smooth shine look to it.

The amount you get for the price is great. The scent is good. Definitely not the chemical like smell you get with other purple shampoos. I don't really care for this as a toning shampoo. I don't notice too much of a difference but the lack of sulphates means I'm more likely to grab this in between toning shampoo sessions to help keep the balance of my bleached blonde locks. If you are seeking out a shampoo that will help tone down serious brassiness this likely isn't the one for the job, however as a sulphate free aid to keep brassiness at bay in between using a dedicated toning shampoo, this is a great purchase. I get better results when I apply toning shampoos to dry or slightly damp hair (misted from a spray bottle, not under running water) so the positive is there's so much in this bottle I don't use the entire thing immediately. It's more of a silver/lavender than a dark violet which is what I use for my hair that tends to pull dark yellow bordering orange brassiness. I used this on my daughters hair since she has natural blonde highlights and lives in the ocean and it seemed to brighten her natural tones a bit. This isn't my favorite but for a budget friendly and sulphate free option I can see myself purchasing again in the future. But I wouldn't purchase this shampoo in hopes of banishing all brassiness. Then again, it could just depend on the tones and chemical balance of your hair. Inexpensive enough to purchase, smells nice enough, isn't as drying as typical toning shampoos, and as mentioned a million times - sulphate free.