Ito En Matcha Green Tea, Sweet Powder, 17.5 Ounce (Pack of 1), Sweetened Green Tea Powder

If you're a matcha lover who prefers a sweet, easy-to-prepare cup, this is your matcha. I’m on my third bag already, and it's officially a household staple. Whether it’s an iced latte in the afternoon or a warm pick-me-up in the morning, this powdered matcha has become a go-to for us. The sweetness is perfectly balanced—not overly sugary, but enough to smooth out matcha's natural bitterness—making it taste like a café-style latte without the extra fuss. It offers great value for the quantity and quality you get, easily rivaling more expensive brands. It dissolves quickly in both hot and cold drinks without any gritty texture, and it’s versatile enough for lattes, smoothies, or even matcha lemonade. While it may not be the right choice for those who prefer the raw, grassy flavor of high-grade ceremonial matcha, and the drink can sometimes look a little murky, the taste more than makes up for it. Overall, this is a sweet, convenient, and delicious matcha powder that delivers consistent flavor and great value, perfect for daily enjoyment.

The best matcha I’ve tried. Initially I wanted to get the sugar free as I like to add my own sweetener however, this was a happy accident as there is really not that much sugar in it at all. (don’t get me wrong. It is still quite sweet, but not cloyingly so). It has become my new favorite drink goodbye to $10 Matcha lattes at you know where. It is very drinkable gives me just enough energy without making me feel shaky. Actually it helps me feel relaxed as well. The bag is super handy and seals tight after each use and I absolutely love the nice bright green tint in my glass. I must buy for Matcha tea lovers

This and FGO’s Matcha are the two best that I have had so far. They also sell this in the largest quantity I have found. I wish Matcha was sold in 3lb bulk quantities, but harvesting this stuff in quality amounts is no small task as I have learned so it could be worse. The taste is not too sweet and keeps you coming back. It’s not “ceremonial” grade but will last you a month instead of a week if you like to drink Matcha every day. The texture and smell are very nice. This is the go-to brand for me so far. Thumbs up. 👍

Honestly I’ve had and tried so many ceremonial grade matcha.. and tbh Best matcha ever ! I’d say this is more of a boba bar type of vibe. It tastes like real matcha and trust me I’ve had matcha all around the world I’m more of a sweet flavored matcha type person not overly sweet. It looks grainy in the bag but it melts down easily it’s smooth and can get super foamy. Taste -9/10 Color - 9/10 surprisingly super green Sweetness - 7/10 it’s not overly sweet Goes amazing with any milk tbh I’ve had it with oat and 2% and lactose free and rice milk.

This used to be my childhood, I had like two of these a day every day, and it tastes pretty good, it's not ceremonial grade or anything at all. but its definitely good for your lattes, shakes, or whatever you want to mix this with. I like to put them in protein powder and it isn't chunky it mixes well. Would recommend this if you want matcha just to mix it into a latte or some other beverages.

Absolutely best deal I can find for Matcha Latte powder. My daughter loves matcha lattes but keeping up with the expensive price tag of $9.14 for 7 servings was just not happening. Then I came across this gem, plus it's a well known brand; even better. Now I just buy a bag of this once a month and we're golden. This particular bag is 100 servings which is just amazing in value. As far as taste my daughter absolutely loves the taste of this particular brand, she said this is the best one yet so there's that. All in all I believe this is a great purchase and I highly recommend it to any matcha latte lovers out there, the value and flavor makes it a steal. Also as a friendly reminder, refrigerate the bag after opening it for best flavor and quality. It says it on the bag but my daughter personally didn't notice that little suggestion for a bit. Hope this helps😊

I wanted an authentic Japanese sweet matcha green tea mix, and this is it. Only 2 ingredients, sugar and matcha green tea. It’s a product of Japan packed under authority of Ito En, LTD., Japan. Great taste!

This matcha powder is a great option for those who would like to make matcha beverages at home. It has a wonderful, classic matcha taste that is sweet and very slightly bitter. It dissolves very well in both dairy milk and almond milk. It’s also a really good deal in comparison to other matcha powders. And if you drink matcha beverages fairly often, you’ll appreciate the larger size of this bag (many other brands are 8 oz. or less). I decided to try this ITO EN matcha powder because I had previously tried the Matcha Love Barista Craft Blend matcha powder (also made by ITO EN) and I really enjoyed it. However, the ITO EN brand is a better deal overall- you get twice as much matcha powder for only a few dollars more than the Matcha Love Barista Blend. The ITO EN brand looks almost exactly the same but it seems a little less sweet and slightly more bitter than the Matcha Love. IMO, the Matcha Love powder is a perfect dupe for Starbucks matcha so if that is what you’re looking for, you may want to try the Matcha Love Barista Blend. However, if you’re just looking for a really tasty matcha powder to enjoy at home and save some money, I would definitely recommend this ITO EN Authentic Japanese Style Matcha Green Tea powder.