IROIRO Premium Natural Semi-Permanent Hair Color 105 Plum (8oz)

Love using this dye, it's very pigmented and longlasting. You can mix the colors, I used a mix of Plum and Purple (on a bleached orange base). Would recommend leaving it in several hours on clarified hair for best results. If you are sensitive to coconut oil, you might want to avoid this dye because it contains a lot of it.

For some reason, the same brand's version of bright pink has been expensive lately, so I tried the plum + bubblegum pink. It took a few times to get the right brightness level and it's not an exact match, but I'm happy with the outcome color. It's worth noting though that it took a lot of lightening to get it right. I needed very little plum to create the color.The picture is first week after dying, color only on top of non-treated, non-bleached hair. The difference between back and front is a function of color depositing on grey, an effect I like because it gives some variation and highlighting effects. For reference, my natural shade is auburn that's gone mousy and grey in old age.

Put the Plum color on over hair previously colored Aquamarine and purple and I love the color. I literally only let this dye sit for five minutes and it came out so bright and even. Absolutely gorgeous color!Be warned it did slightly stain my sink and bathtub, but a good foaming bathroom cleaner, some elbow grease, and a bit of time made quick work of getting rid of it.The scent is very pleasant, and I also really enjoyed the ease of use and coverage of the dye.I highly recommend doing a small patch test to make sure it's a color that will look good on you.The dye came out exactly like the label on the package, absolutely beautiful.

This color lasta very well on bleached hair 🩷

I love love love this stuff! I mix it with a nice conditioner to both reduce pigment concentration and make it last a little longer. It smells amazing and it lasts a really long time, especially if you wash your hair every other day with *cool* water... this will help keep your hair's pores closed to retain the color pigment. I've used plum, purple, dark pink and light pink from Iro Iro and I get compliments for every shade!

I just bought this to fix the crazy mess a "hair salon" created. It was neon pink and not what I wanted. I waited a week and just added this plum color to come out close to what I was looking for. Love the outcome so far. Waiting for it to air dry.I made a little mess, but I let it sit in ajax for a bit and it came out. I'll add a dry hair pic soon 😘

Was doing my front and some highlights. It claims that it works on brown hair without using bleach but guess my hair was to dark even for this shade even though it was not light or neon. Since it did nothing I can't comment on longevity.

I ADORE this product! I love red hair but hate the upkeep. I havent had to worry about upkeep at all! I do my hair every 6 weeks/2 months and that's not because of fade, but regrowth. It does bleed a lot for the first few washes, so put a towel down and try not to sweat! But ones thats passed its pretty amazing